How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How Automation Frees Finance Teams To Power E-Commerce Growth
While e-commerce companies embrace automation to streamline fraud prevention and enhance customer experience, many finance teams still…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
Feeling Like I Have No Release: A Journey Towards Sane Deployments
When I was young and dinosaurs walked the earth, I worked on a software team that developed…
How to Change a Domain Name in Shopify
For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any…
A New “Web” Readiness Report
The beauty of research is finding yourself on a completely unrelated topic mere minutes from opening your…
My 8-Step Ecommerce Hiring Process
This week’s episode of “Ecommerce Conversations” continues my masterclass series on entrepreneurship. Thus far in 2025 I’ve…
TikTok marketing: A guide for WooCommerce stores
Social media is an extremely powerful way to engage with your audience, promote your brand, increase sales,…
Marketplace drives online growth for Decathlon
Last year, Decathlon generated 26 percent of its German trade volume online. The marketplace’s share within that…
5 Content Marketing Ideas for May 2025
May is a fertile time for content marketers. The month has prominent retail holidays, including Mother’s Day….
Retail, E-Commerce Merchants Lose $4 for Every $1 in Fraud: Report
Merchants lose billions to fraud every year, but theft estimates are often underestimated. That’s because, as a…
SMIL on?
I was chatting with Andy Clarke the other day about a new article he wants to write…
Crafting Strong DX With Astro Components and TypeScript
I’m a big fan of Astro’s focus on developer experience (DX) and the onboarding of new developers….
Worlds Collide: Keyframe Collision Detection Using Style Queries
A friend DMs Lee Meyer a CodePen by Manuel Schaller containing a pure CSS simulation of one…
72 million Europeans gain access to TikTok Shop
Starting today, TikTok Shop is available in Germany, France, and Italy, where a total of 72.1 million…
Dutch Shopping Awards winners announced
Last Friday, the winners of this year’s prestigious Dutch Shopping Awards were announced. Online supermarket Picnic was…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
How to start a subscription business
Consumers spent over $31 billion globally on subscription box services in 2023 and that market is expected…
Automated Visual Regression Testing With Playwright
Comparing visual artifacts can be a powerful, if fickle, approach to automated testing. Playwright makes this seem…
MALK Plant Milk Masters In-Store Retail
Ryan Rouse has a formula for scaling physical retail sales. First penetrate niche markets, he says, then…
Belgians spent 17.4 billion euros online in 2024
Last year, Belgian consumers spent 17.4 billion euros on online purchases. This was a billion euros more…
Otto thrives thanks to 24% increase in marketplace sales
Otto has grown faster than the ecommerce market in Germany over the past fiscal year, largely thanks…
52% German online retailers are dissatisfied
A majority of German ecommerce businesses are not happy with how the industry is performing. Only 6…
AI Will Help Advertisers and Shoppers
In what seems like no time at all, artificial intelligence has become a mainstream business tool. One…