Desktop Habits Hide Mobile Friction
I see too many web stores with a poor mobile experience. It’s not neglect. It’s because the…
AI Recommendations Put Brand Loyalty to the Test: Adobe
Artificial intelligence can break or make customer loyalty to a brand, according to data published Monday by…
New Ecommerce Tools: October 7, 2026
This week’s rundown of new services for merchants includes updates on website builders, no-box returns, AI-powered ad…
Open source is a competitive advantage for ecommerce brands
Open-source software is software anyone can download, change, and build on. For a merchant, that means your…
Guardrails for Google Ads AI
I often address Google Ads AI capabilities. AI can better target new and existing audiences and, when…
How to be the email they open on Black Friday
Black Friday is the time of year when inboxes go from manageable to overwhelming overnight. Attention spans…
Add Social Profiles to Search Console
The decrease in organic search traffic is forcing businesses to find new marketing channels. Social media has…
TinyHealth.com Sells Gut Tests by Mail
Cheryl Sew Hoy says her company deals with poop. The Austin, Texas-based serial entrepreneur launched Tiny Health…
Free returns on the rise in DACH region
In the summer of 2026, up to 66.7 percent of retailers in Austria, Germany and Switzerland said…
AI Shopping Could Mean Fewer Returns
Early data suggests that AI-aided shopping could lower product returns, one of ecommerce’s most persistent costs. That…
New Ecommerce Tools: September 30, 2026
This week’s curated list of new services for merchants includes updates on agentic commerce, product review pages,…
Don’t Make Them Count
The bible of user-interface design is “Don’t Make Me Think” by Steve Krug. He believes questions such…
Black Friday is also your payment processor’s best day of the year
Following every Black Friday Cyber Monday, revenue records make headlines. Adobe tracked $44.2 billion in US online…
ROAS’s First Source of Truth
Return on advertising spend is a useful performance metric, but only with accurate attribution. ROAS connects advertising…
DHL eCommerce looks for more acquisitions in Eastern Europe
DHL eCommerce is looking for more parcel companies to acquire in Eastern Europe. The planned purchase of…
Copywriter Grades AI Content at 95%
Many pro content marketers insist AI-generated text is inferior to humans’. But not Neville Medhora. He’s a…
‘Marketplace sellers shift focus to profitability’
Sellers no longer primarily measure their success on marketplaces by sales volumes, but by the returns they…
Shopify Opens to Meta Muse; Amazon Balks
Shopify is welcoming Meta’s new Muse personal AI agent. Amazon is trying to keep it out. Meta…
New Tools Open European Markets to US E-Commerce Sellers
U.S. digital businesses looking for new customers in Europe face a costly challenge: navigating unfamiliar tax rules,…
Google, OpenAI, ChatGPT Dominate AI-Referred Web Traffic
AI tools are sending billions of visits to websites, but more than half of that traffic is…
Omnichannel Playbook for Beauty Brands
I met recently with a spa manager in California to introduce her to a French beauty brand….
Temu ranks first in four European ecommerce markets
Temu has broken into the top 10 online retailers in almost every European country. In four countries,…
5 Levers Drive CAC, Says Ad Pro
Hal Smith says lowering clients’ customer acquisition cost on Meta and Google is a focus of his…
Google removes product carousels in Europe
Product carousels have almost entirely disappeared from Google’s shopping-related search results in the European Economic Area (EEA)….