SEO Here to Stay, Say Marketing Leaders
Marketing leaders expect SEO and AI search to grow side by side, at least in the short…
Consumers in the Netherlands spent 35.7 billion euros online in 2025
Last year, consumers in the Netherlands spent 35.7 billion euros online. This represents a 1 percent decrease…
Smarter Ecommerce Delivery in Africa
Delivery is the primary barrier to completing an ecommerce sale in Africa. I’ve described the challenges posed…
What’s !important #8: Light/Dark Favicons, @mixin, object-view-box, and More
Short n’ sweet but ever so neat, this issue covers light/dark favicons, @mixin, anchor-interpolated morphing, object-view-box, new…
Otto increased its GMV by 6%
In the past fiscal year, German ecommerce giant Otto was able to increase its gross merchandise value…
Form Automation Tips for Happier User and Clients
I deployed a contact form that last month that, in my opinion, was well executed. It had…
SEO Tactics for GenAI Visibility
Traditional search engine optimization is fundamental to visibility on generative AI platforms. Large language models query Google…
Ecommerce in Sweden grew 10% in 2025
Last year, online sales in Sweden increased 10 percent compared to the year before. In total, ecommerce…
Content Beats Design, Says CRO Pro
Dave Diederen is a Netherlands-based developer turned conversion rate optimization pro. He encourages ecommerce brands to test…
Generative UI Notes
I’m really interested in this emerging idea that the future of web design is Generative UI Design….
Framework for Quality AI Content Marketing
AI-generated marketing content is only effective when it attracts organic traffic from search engines, LLMs, and Google…
AI Automation Is Changing B2B Print Workflows
In the print industry, e-commerce success now hinges on connecting automated digital workflows with slower, real-world production…
Otto.de opens up to Dutch sellers
Dutch companies can now apply to sell on Otto.de. This marks the beginning of Otto’s expansion to…
Search Console’s Average Position, Explained
Google Search Console is the most reliable way to evaluate a site’s organic search visibility. Unfortunately, the…
Experimenting With Scroll-Driven corner-shape Animations
Over the last few years, there’s been a lot of talk about and experimentation with scroll-driven animations….
Ditch the Discount, Says Brand Marketer
Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She’s worked for agencies, merchants,…
Shoppers Turn to Verify Before Buying as Trust Erodes
The Buy Now button is losing its luster. After years of digital-first dominance, shoppers are intentionally slowing…
Amazon to invest over 5 billion euros in Poland
Between this year and 2028, Amazon is planning to invest 5 billion euros in Poland. This is…
Shein: ‘More than six hundred sales partners in Germany’
Shein says it has thousands of sales partners across Europe, including more than six hundred in Germany….
JavaScript for Everyone: Destructuring
Editor’s note: Mat Marquis and Andy Bell have released JavaScript for Everyone, an online course offered exclusively…
AI Drives Smarter Ecommerce Pricing
AI can shift ecommerce pricing from one-size-fits-all to systems that adapt to shopper behavior and context, preserving…
AI is changing how shoppers find your products
AI is already reshaping how shoppers discover, compare, and purchase products. Here’s what’s happening, why it matters,…
What’s !important #7: random(), Folded Corners, Anchored Container Queries, and More
For this issue of What’s !important, we have a healthy balance of old CSS that you might’ve…
4 Reasons That Make Tailwind Great for Building Layouts
When I talk about layouts, I’m referring to how you place items on a page. The CSS…