CFO: Brands Rarely Max Out Meta Ads
Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely…
Getting Creative With “The Measure”
I spend an unhealthy amount of time on the typography in my designs, and if you’ve read…
The Rise of Global Tariffs, Explained
A new book from a noted economist seeks to explain the rise of global tariffs and trade…
Tools to Track GenAI Citations, Sources
Generative AI platforms increasingly conduct live web searches to respond to users’ prompts. The platforms don’t reveal…
80% online sellers think return rates will not improve
Return rates of online orders are an issue for many sellers. In the online fashion sector in…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
New Ecommerce Tools: November 26, 2025
Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment…
78% of Nordic shoppers buy from abroad
In the second quarter of this year, 78 percent of Nordic consumers placed an online order at…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
On Inheriting and Sharing Property Values
Sometimes I want to set the value of a CSS property to that of a different property,…
CB Customs Broker: ‘sellers need to invest in structured data’
Cross-border ecommerce in Europe is expected to increase with an average annual rate of 29 percent, up…
Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…
Will AI Solve Ecommerce Personalization?
A nascent firm armed with a fresh $12.3 million investment aims to deliver on the promise of…
Swiss ecommerce increases 9%
Compared to September 2024, online sales in Switzerland have shown a cumulative increase of 9 percent up…
New GSC ‘Insights’ Show Trends, Status
Google has relaunched the “Insights” section in Search Console. The section doesn’t provide data unavailable in other…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…
The Range Syntax Has Come to Container Style Queries and if()
The range syntax isn’t a new thing. We‘re already able to use it with media queries to…
New Ecommerce Tools: November 12, 2025
This week’s installment of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel…
AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
Top six things to consider for last-mile shipping in EMEA
Ecommerce sellers based in Europe, the Middle East, and Africa (EMEA) are well familiar with arguably the…
Refurbished Tech Market Expands as E-Commerce Drives Circular Economy
The e-commerce platform market is driving a major shift in how technology is bought, sold, and reused….
Explaining the Accessible Benefits of Using Semantic HTML Elements
Here’s something you’ll spot in the wild: <div class=”btn” role=”button”>Custom Button</div> This is one of those code…
European retail media market doubles
This year, advertisers in Europe are expected to double their spending on retail media. This means that…