Ad Strategies for Competitor Keywords
Bidding on competitor names has always been controversial in pay-per-click advertising. IBM could bid on “Amazon Web…
How Google Detects Duplicate Content
The myth of a duplicate content penalty has existed for years. Google seeks diverse search results and…
5 Content Marketing Ideas for February 2025
Content drives search engine optimization and email and social media marketing, providing the fuel for each. In…
New Ecommerce Tools: January 2, 2025
We publish a rundown each week of new tools from companies offering services to ecommerce merchants. This…
New Web Design Tools, December 2024
Resources from the design community can enhance an ecommerce site. Here is a collection of new web…
Ecommerce SEO Pro on AI, 2025 Tactics
Jeff Oxford’s initial attempt at ecommerce was selling dropshipped beer pong tables in 2013. The business, he…
New Ecommerce Tools: December 26, 2024
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…
The Little Triangle in the Tooltip
Tooltips are like homemade food: everyone uses them and everyone has their own recipe to make them….
How to sell private label products
New businesses require a lot of moving parts. And if you’re just beginning, making it all the…
How to Monitor Competitors’ Email Marketing
Ecommerce marketers eager for a competitive advantage can monitor competitors’ email campaigns for insights and opportunities. Most…
How Amazon Haul Impacts Ecommerce SMBs
Last month Amazon launched Haul, a low-price marketplace competitor to China-based Temu and Shein. Both have made…
Ready to scale? The what, when, and how of monumental growth
Let’s get one thing straight from the start: Scaling a business is different from growing a business….
The Law of Diminishing Returns
Some animation can make things feel natural. Too many animations becomes distracting. Some line spacing can help…
How Lifecycle Marketing Powers Ecom SMBs
Small and midsized ecommerce businesses can benefit from lifecycle marketing and a strategic approach to engaging shoppers….
5 Content Marketing Ideas for January 2025
January is a month of new opportunities. In 2025, content marketers can kick the year off right,…
New Ecommerce Tools: November 28, 2024
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…
Fake Web Stores, Evolving Cyberattacks Pose New Perils for Holiday Shoppers
Mushrooming fake store sites, deceptive domains, and compromised e-commerce sites are just a few of the threats…
Solved by CSS: Donuts Scopes
Imagine you have a web component that can show lots of different content. It will likely have…
Perplexity Shopping Tests Ecommerce SMBs
Search and chat provider Perplexity AI has launched a new shopping assistant with the potential to disrupt…
Most top online sellers in Europe are not European
Of the thousand largest online sellers in Europe, 49 percent have their headquarters on the continent. A…
Sleigh your holiday sales: A guide to TikTok for WooCommerce
If you’ve been eyeing TikTok as the next channel to get your WooCommerce store in front of…
New Ecommerce Tools: November 14, 2024
This week, our rundown of new tools from companies offering services to ecommerce merchants includes updates on…
Dynamic Search Ads Tap Informational Queries
Dynamic Search Ads have a long history of helping advertisers show for queries they haven’t bid on….
New Ecommerce Tools: November 7, 2024
Every week we publish a rundown of new products from companies offering services to ecommerce merchants. This…