How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
How to Change a Domain Name in Shopify
For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any…
Worlds Collide: Keyframe Collision Detection Using Style Queries
A friend DMs Lee Meyer a CodePen by Manuel Schaller containing a pure CSS simulation of one…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
How to start a subscription business
Consumers spent over $31 billion globally on subscription box services in 2023 and that market is expected…
The seven best enterprise ecommerce platforms
If you’re in charge of running a high-volume store, you’re familiar with the constant pressure to optimize…
The Problem with Optimizing for GenAI
Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster…
AI Translates Retail Jargon Into Shopper-Friendly Content
Consumer research reveals that a lack of product details is a big selling problem for online marketers….
Bad SEO Advice: 4 Tips to Ignore
Tools to optimize search engine rankings often provide automated audits with reports and recommendations. The findings typically…
Powering Search With Astro Actions and Fuse.js
Static sites are wonderful. I’m a big fan. They also have their issues. Namely, static sites either…
‘Do’ Queries Are an SEO Priority
Search engine optimizers have long segregated searchers’ intent into three types: to gain information, make a purchase,…
Consumer Spending on Mobile AI Apps Soaring Despite Trust Issues
AI-powered mobile apps are rapidly shaping the digital economy, driving consumer engagement and spending. However, as this…
New Ecommerce Tools: March 6, 2025
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…
Why Search Rankings Are Driving Less Traffic
There’s a disturbing trend in organic search: Many web pages are losing traffic without a substantial change…
5 Content Marketing Ideas for April 2025
April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including…
How to choose a theme for your WooCommerce store
When starting a WooCommerce store, one of your first steps is choosing a theme. Not only is a theme required to begin the site creation process, it also impacts everything about your website’s design and functionality
New Ecommerce Tools: February 27, 2025
Every week we publish a list of new products from web hosting companies offering services to ecommerce merchants.
How to start dropshipping in 2025
If you’re looking to start an online business and don’t want to deal with managing inventory, product…
PickandMix.com: 24x Revenue growth with Google and WooCommerce
PickandMix.com is an online sweet shop based in the UK that allows customers to choose custom mixes…
The Future of AI in Retail: Smarter Merchandising, Better CX
Artificial intelligence (AI) is driving more innovation in e-commerce, turning what was once an intriguing concept into…
Bookshop.org, an Amazon Rival, Adds Ebooks
Five years ago, publishing entrepreneur Andy Hunter launched Bookshop.org to provide a “virtuous alternative” to Amazon, which…
How to start selling subscriptions online
If you’re thinking about starting to sell online, you may be considering a subscription business model. It’s…
‘Helpful Content’ per Google’s Latest Guidelines
Last month I addressed Google’s updated guidelines for its quality raters, the thousands of people who manually…