The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
How to start dropshipping in 2025
If you’re looking to start an online business and don’t want to deal with managing inventory, product…
Q&A: Passport CEO Talks Tariffs
President Trump’s tariffs have merchants scrambling to gauge the impact on imports, exports, and overall cost. There’s…
Ireland has highest share of online shoppers
Last year, 96 percent of Irish internet users made online purchases. The country has the biggest percentage…
Merchant Cuts Revenue 60%, Profit Rises 25%
In 2023 Mathias Schrøder was stressed, burned out, and perplexed. He had scaled revenue on his Denmark-based…
Charts: Global M&A Trends Q4 2024
The deal value of global 2024 mergers and acquisitions transactions was up 15% year-over-year as of early…
Retailers Leverage ‘Subscribe and Save’ To Compete in Challenging Market
As online markets become increasingly competitive, retailers are turning to “subscribe and save” services to sustain sales…
Designing the evolution of the Woo brand identity
As our CMO, Tamara Niesen, mentioned in her post, our brand is a critical asset for our…
The Future of AI in Retail: Smarter Merchandising, Better CX
Artificial intelligence (AI) is driving more innovation in e-commerce, turning what was once an intriguing concept into…
How to start selling subscriptions online
If you’re thinking about starting to sell online, you may be considering a subscription business model. It’s…
European Parliament approves VAT reform
The European Parliament has approved a revision of VAT rules. As a result, online platforms will be…
Video’s Growing Role in Customer Engagement
Video remains a dominant force in consumer engagement, solidifying its role as an essential tool for brand…
What is domain authority and how can you improve it?
Grabbing a top spot on Google is a win for visibility and essential for driving clicks and…
Bento Elevates Ecommerce Email Marketing
Jesse Hanley is a self-taught developer and marketer from Australia who lives in Japan. He launched Bento,…
Introducing the new Woo: A revitalized brand for a new commerce landscape
Notice anything different? If you’re already part of the Woo family — or just an admirer from…