How Landyachtz built a personalized growth engine with Klaviyo and WooCommerce
The skater-owned brand currently drives 11% of total revenue via marketing automation in Klaviyo, with continued plans…
Acquiring Customers via Google Ads
Acquiring new customers versus retaining existing ones is a common goal of advertisers. Google Ads offers account…
Digital ID in Mobile Wallets Is Helping Pull Shoppers Back In-Store
Shoppers’ acceptance of mobile wallets is firmly established. What began as a convenient way to pay has…
Authentication Failure: VCF SSO Broken
January 7, 2026 Authentication Failure: VCF SSO Broken vCenter vIDB Service Unavailable The Issue? After an extended…
Returnuary Turns Holiday Returns Into a Margin Problem
April may be the cruelest month in the minds of poets, but January is the cruelest month…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
Unified Platforms and Agentic AI Will Define E-Commerce in 2026
Digital vendors and e-commerce businesses enter 2026 facing a radically changed retail landscape, shaped by rising customer…
2025 Top 25: Our Most Popular Posts
George W. Bush had just begun his second presidential term when we launched Practical Ecommerce in mid-2005….
New Ecommerce Tools: December 31, 2025
Since 2016 I’ve published a weekly rundown of new services for ecommerce merchants. This final 2025 installment…
How Money Launderers Are Exploiting E-Commerce
Money laundering risks are no longer confined to banks. As online commerce scales globally, retailers are finding…
The Good, Bad, and Ugly of 2025
I talk a lot on the podcast about business, growth, and solving problems, but at some point…
A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
New Ecommerce Tools: December 17, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, marketplaces,…
The Top Conversion Barrier in the E.U.
European consumers shop amid strict regulatory transparency and protection. Since its inception in 2018, the E.U. General…
Customer Service Company Warns of Tsunami of Post-Holiday Returns
An e-commerce customer service support company is predicting a 45% increase in customer returns following Christmas, a…
AI Favors Ecommerce Giants — for Now
Artificial intelligence has seemingly raised the barriers to ecommerce success. The industry has long been a David-and-Goliath…
Prepare your business for 2026 EU tax changes
In today’s world of borderless online shopping, charging the right taxes at the right time for customers…
The Grinch Wears Silicon as Bots Hijack E-Commerce Year-Round
Online shopping is turning into a battle between consumers and AI bots, and the digital challengers are…
Can AI-Driven Intent Shopping Eclipse Chinese Retail Models?
Walmart and OpenAI’s October partnership could be the most significant shift in e-commerce since the “Buy Now”…
95% German retailers receive unfair reviews
According to a recent study, 95 percent of German retailers have experienced unfair customer reviews. These include…
CFO: Brands Rarely Max Out Meta Ads
Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely…
WooCommerce product types: a complete guide
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
Getting Creative With “The Measure”
I spend an unhealthy amount of time on the typography in my designs, and if you’ve read…
The Rise of Global Tariffs, Explained
A new book from a noted economist seeks to explain the rise of global tariffs and trade…