New GSC ‘Insights’ Show Trends, Status
Google has relaunched the “Insights” section in Search Console. The section doesn’t provide data unavailable in other…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…
New Ecommerce Tools: November 12, 2025
This week’s installment of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel…
URL Case Sensitivity and SEO
Google treats the portion of a URL after the domain name as case-sensitive. Thus Google could index…
AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
Etsy Merchant Eyes Shopify, Dual Brands
Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in…
European retail media market doubles
This year, advertisers in Europe are expected to double their spending on retail media. This means that…
AI Shopping Surge Exposes Retailers’ Slow, Cautious Response
Artificial intelligence (AI) shopping tools are rapidly reshaping how consumers discover and evaluate products. Yet even as…
Merge Google Ads Campaigns for Better ROAS
Google Ads AI-driven optimization works best with abundant data. A single entity with 10,000 impressions is better…
Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns
Shoppers will be looking for year-end deals like they always do as the holidays approach, but more…
Does Schema Markup Help AI Visibility?
Google and Bing publish guidelines for traditional search engine optimization and provide tools to measure performance. We…
How AI Shopping Impacts Main Street Retail
For stores in downtown shopping districts and suburban strip malls, AI shopping could be an opportunity to…
SMBs Investing More in Marketing, Still Guessing What Works
Small and medium-sized businesses (SMBs) globally continue to face a turbulent economy. Research indicates that current market…
Alibaba.com Exec on Suppliers, Tariffs, IP
Few companies have done more for global prosperity than Alibaba.com. Launched famously in China by Jack Ma,…
Three in four Portuguese consumers shop online
Ecommerce continues to expand rapidly in Portugal. According to the 2025 E‑Shopper Barometer by Geopost, 75 percent…
Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth
Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing…
Google’s AI Reshapes Organic Listings
Google is quickly changing organic search results as it integrates AI. Thus far, the new features have…
Younger Shoppers Bypass Merchants, Dispute via Bank Apps
Younger consumers aren’t just changing how they shop — they’re rewriting the rules of customer service. When…
Meta Ads Pixel Tracking, Explained
The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are…
New Ecommerce Tools: October 9, 2025
Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
GEO for ChatGPT Instant Checkout
Last week OpenAI launched “Instant Checkout” for ChatGPT, a feature allowing consumers to buy products without leaving…
Better Audience Targeting in Google Ads
Google Ads continues to shift its focus from keywords to campaign types such as Performance Max and…