How to Track ChatGPT Traffic in GA4
ChatGPT is becoming a valuable traffic source. It may not appear in a Google Analytics overview because…
Another Privacy Pivot in Ad Targeting
Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take…
How to migrate from Shopify to WooCommerce (and why you should)
Considering a move from Shopify to WooCommerce? You’re in the right place. Whether you’re looking for more…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
How to Change a Domain Name in Shopify
For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any…
Worlds Collide: Keyframe Collision Detection Using Style Queries
A friend DMs Lee Meyer a CodePen by Manuel Schaller containing a pure CSS simulation of one…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
How to start a subscription business
Consumers spent over $31 billion globally on subscription box services in 2023 and that market is expected…
The seven best enterprise ecommerce platforms
If you’re in charge of running a high-volume store, you’re familiar with the constant pressure to optimize…
The Problem with Optimizing for GenAI
Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster…
AI Translates Retail Jargon Into Shopper-Friendly Content
Consumer research reveals that a lack of product details is a big selling problem for online marketers….
Bad SEO Advice: 4 Tips to Ignore
Tools to optimize search engine rankings often provide automated audits with reports and recommendations. The findings typically…
Powering Search With Astro Actions and Fuse.js
Static sites are wonderful. I’m a big fan. They also have their issues. Namely, static sites either…
‘Do’ Queries Are an SEO Priority
Search engine optimizers have long segregated searchers’ intent into three types: to gain information, make a purchase,…