CFO: Brands Rarely Max Out Meta Ads
Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely…
The Rise of Global Tariffs, Explained
A new book from a noted economist seeks to explain the rise of global tariffs and trade…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
Where Investors See Ecommerce Heading
Crunchbase reported this month that ecommerce start-up funding was about to hit a five-year low as investors…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…
Polestar Additionals grows B2C sales 232% with WooCommerce
Polestar is an electric car brand with an emphasis on performance and a sustainable future. Combining innovative…
Will AI Solve Ecommerce Personalization?
A nascent firm armed with a fresh $12.3 million investment aims to deliver on the promise of…
New Ecommerce Tools: November 19, 2025
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
New GSC ‘Insights’ Show Trends, Status
Google has relaunched the “Insights” section in Search Console. The section doesn’t provide data unavailable in other…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…
Etsy Merchant Eyes Shopify, Dual Brands
Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in…
Refurbished Tech Market Expands as E-Commerce Drives Circular Economy
The e-commerce platform market is driving a major shift in how technology is bought, sold, and reused….
AI Shopping Surge Exposes Retailers’ Slow, Cautious Response
Artificial intelligence (AI) shopping tools are rapidly reshaping how consumers discover and evaluate products. Yet even as…
Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns
Shoppers will be looking for year-end deals like they always do as the holidays approach, but more…
Five ways automation will scale your ecommerce business
When you think of automation in ecommerce, what comes to mind? There’s greater day-to-day efficiency; aligning processes…
SMBs Investing More in Marketing, Still Guessing What Works
Small and medium-sized businesses (SMBs) globally continue to face a turbulent economy. Research indicates that current market…
From Urgency to Endurance: Extended Events Can Drive Record Retail Sales
Shoppers aren’t rushing anymore — they’re pacing. Retailers have taken notice, moving beyond one-day flash deals and…
Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth
Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing…
Younger Shoppers Bypass Merchants, Dispute via Bank Apps
Younger consumers aren’t just changing how they shop — they’re rewriting the rules of customer service. When…
Most sellers active on 6 marketplaces
On average, online sellers are active on six different marketplaces. As 63 percent of consumers prefer marketplaces…
Economy Candy: Three generations of sweets and success
We recently got to visit Mitchell and Skye Cohen at Economy Candy to learn about the history…
Smart Packaging Technology Builds Consumer Trust, Brand Loyalty
Packaging is more than a product vessel. It serves as a strategic tool for storytelling, trust-building, and…