E-Commerce Orders Surged in 2025, Dominated by Top-Performing Brands
E-commerce orders in the United States jumped 147% year-over-year in 2025, with more than half that growth…
Returnuary Turns Holiday Returns Into a Margin Problem
April may be the cruelest month in the minds of poets, but January is the cruelest month…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
Unified Platforms and Agentic AI Will Define E-Commerce in 2026
Digital vendors and e-commerce businesses enter 2026 facing a radically changed retail landscape, shaped by rising customer…
Yes, 404 Status Codes Hurt SEO
A common question among search optimizers is whether a “404” HTTP status code conveys negative ranking signals…
New Ecommerce Tools: December 31, 2025
Since 2016 I’ve published a weekly rundown of new services for ecommerce merchants. This final 2025 installment…
GSC Groups Keywords as AI Queries Expand
Google Search Console’s “Insights” section no longer shows click trends for individual keywords. It now displays trends…
Customer Service Company Warns of Tsunami of Post-Holiday Returns
An e-commerce customer service support company is predicting a 45% increase in customer returns following Christmas, a…
The Grinch Wears Silicon as Bots Hijack E-Commerce Year-Round
Online shopping is turning into a battle between consumers and AI bots, and the digital challengers are…
Can AI-Driven Intent Shopping Eclipse Chinese Retail Models?
Walmart and OpenAI’s October partnership could be the most significant shift in e-commerce since the “Buy Now”…
CFO: Brands Rarely Max Out Meta Ads
Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely…
The Rise of Global Tariffs, Explained
A new book from a noted economist seeks to explain the rise of global tariffs and trade…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
Where Investors See Ecommerce Heading
Crunchbase reported this month that ecommerce start-up funding was about to hit a five-year low as investors…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…
Polestar Additionals grows B2C sales 232% with WooCommerce
Polestar is an electric car brand with an emphasis on performance and a sustainable future. Combining innovative…
Will AI Solve Ecommerce Personalization?
A nascent firm armed with a fresh $12.3 million investment aims to deliver on the promise of…
New Ecommerce Tools: November 19, 2025
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
New GSC ‘Insights’ Show Trends, Status
Google has relaunched the “Insights” section in Search Console. The section doesn’t provide data unavailable in other…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…
Etsy Merchant Eyes Shopify, Dual Brands
Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in…
Refurbished Tech Market Expands as E-Commerce Drives Circular Economy
The e-commerce platform market is driving a major shift in how technology is bought, sold, and reused….