How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
Crafting Strong DX With Astro Components and TypeScript
I’m a big fan of Astro’s focus on developer experience (DX) and the onboarding of new developers….
The Problem with Optimizing for GenAI
Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster…
Bad SEO Advice: 4 Tips to Ignore
Tools to optimize search engine rankings often provide automated audits with reports and recommendations. The findings typically…
‘Do’ Queries Are an SEO Priority
Search engine optimizers have long segregated searchers’ intent into three types: to gain information, make a purchase,…
Why Search Rankings Are Driving Less Traffic
There’s a disturbing trend in organic search: Many web pages are losing traffic without a substantial change…
5 Content Marketing Ideas for April 2025
April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including…
How to start dropshipping in 2025
If you’re looking to start an online business and don’t want to deal with managing inventory, product…
What is domain authority and how can you improve it?
Grabbing a top spot on Google is a win for visibility and essential for driving clicks and…
Images Are Money
In today’s visually-driven digital world, images are no longer just for aesthetics — they are the reason…
How to use social proof to increase sales
Imagine you’re shopping online, deciding between two nearly identical products. One has glowing reviews, heartfelt testimonials, and…
The top six ecommerce analytics tools to measure store performance
Congratulations! If you’re reading this article, you’ve probably successfully built an online store. That’s a great feat…
Ecommerce SEO Pro on AI, 2025 Tactics
Jeff Oxford’s initial attempt at ecommerce was selling dropshipped beer pong tables in 2013. The business, he…
How to sell private label products
New businesses require a lot of moving parts. And if you’re just beginning, making it all the…
Ready to scale? The what, when, and how of monumental growth
Let’s get one thing straight from the start: Scaling a business is different from growing a business….
The Law of Diminishing Returns
Some animation can make things feel natural. Too many animations becomes distracting. Some line spacing can help…
How Lifecycle Marketing Powers Ecom SMBs
Small and midsized ecommerce businesses can benefit from lifecycle marketing and a strategic approach to engaging shoppers….
Perplexity Shopping Tests Ecommerce SMBs
Search and chat provider Perplexity AI has launched a new shopping assistant with the potential to disrupt…
New Ecommerce Tools: November 7, 2024
Every week we publish a rundown of new products from companies offering services to ecommerce merchants. This…
Competitive analysis — What to do before you commit to your next great business idea
Whether you’ve already started an online business, are looking to expand an existing one, or are considering…
SEO for Product Category Pages in 7 Steps
Product category pages target high-volume search queries. Optimizing those pages for organic search rankings can be difficult,…
New Google Shopping Is an SEO Reality Check
Google Shopping’s generative AI makeover is a reality check for ecommerce marketers seeking organic search traffic. Google…
Ecommerce business models: Which one’s best for your idea?
You have a business idea. Perhaps you’ve already begun developing it, or have even started the business…