Optimizing Crawl Budgets: What’s New
Google’s newly updated “Crawling infrastructure” documentation includes “Optimize your crawl budget,” a section with pointers on how…
Why Meta Descriptions Still Matter
Google once exclusively used meta descriptions for organic search snippets. Optimizing the descriptions aimed to entice searchers…
Deep Product Data Is the New SEO in the Age of AI Discovery
Small and midsize e-commerce brands face growing challenges as AI-driven discovery, social commerce, and conversational search change…
Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans
Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal…
AI Marketing Looks Familiar
AI’s emergence has created ecommerce marketing opportunities, yet the fundamental tactics remain. Consider four traditional promotion channels:…
AI Visibility Scores Are Useless
AI visibility-tracking tools such as Profound and Peec AI monitor specific prompts and report a business’s visibility…
How AI Agents Are Rewiring Market Power and Brand Visibility
Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming…
How to make your store readable to AI shopping agents
Your online store should make it simple for customers to find and buy the products they want….
Printful Exec on Profitable Print-on-Demand
Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to…
Platform-Switching Tax: The Hidden Cost Every Multi-Platform Seller Pays
You know the drill. You open Shopify in the morning. Switch to Amazon at lunch. Check Instagram’s…
Technical Writing in the AI Age
This isn’t coming out of nowhere: More and more people I deeply respect and have learned a…
How GenAI Platforms Produce Answers
Google’s recent AI optimization guidelines apply only to its search portal with AI Overviews and AI Mode, and…
New Ecommerce Tools: May 20, 2026
This installment of our weekly rundown of new services for merchants includes rollouts for quick commerce, SMS…
Google Says AI Optimization Is Just SEO
Google has finally published guidance for AI optimization. Yet “Optimizing your website for generative AI features on…
AI is shifting commerce — here’s what 225 leaders told us they’re betting on
We set up a booth at Stripe Sessions 2026 and asked 225 commerce leaders where agentic commerce…
More Links Are Coming to AI Overviews
The growth of zero-click search results may be slowing, according to new industry reports. Semrush-owned Datos analyzed…
What I’d tell every ecommerce merchant about hosting before they launch
I’ve spent over a decade as a partner and consultant to some of the largest hosting companies….
Chrome Extensions for GenAI Visibility
There is no clear, step-by-step process for optimizing visibility in generative AI models. We’re left with testing…
GenAI Citations, Explained
ChatGPT, Claude, Gemini, and other generative AI platforms occasionally include source links in their responses. The links…
‘Ikea, Jysk and H&M best-performing cross-border sellers’
Multichannel companies from the Nordics make up Europe’s top three best-performing cross-border ecommerce sellers. These are Sweden-based…
Q&A with Claudia Pearson
We sat down with illustrator and textile designer Claudia Pearson to learn more about her eponymous and…
How to migrate from Webflow to WooCommerce
Your business has outgrown Webflow. Whether it’s the integration limitations, the lack of data control, or the…
How to write product descriptions for SEO, AI agents, and shoppers in 2026
If your product pages were written for Google in 2022, they may not be working as hard…
How to prepare your store for AI-driven commerce
The way people find products has a new channel. AI assistants like ChatGPT, Google’s AI Mode, Gemini,…