What are business goals? How to use the SMART approach to create them
People start businesses for all kinds of reasons. Some want to fill a need in the market. Others…
The ultimate guide to naming your online store
What’s in a name? More than you might think. The name of your online store is one…
Answer Engine Optimization, Explained
Answer engine optimization is not new. Google has answered queries directly on search results pages since 2014…
Building a market leader: Boost Oxygen’s ecommerce journey with Woo
Boost Oxygen is the leading seller of portable, supplemental oxygen canisters in the world. They sell lightweight…
How to reach your target audience and gain loyal customers
Marketing that tries to reach everyone usually ends up reaching no one. That doesn’t mean no one…
Drupal Launches New AI Initiative to Democratize Intelligent Digital Experiences for Everyone
Open-source leader with 290+ AI modules announces major coordinated initiative Transforms organic community innovation into unified product…
SEO for Google’s AI Fan-Out Results
Google introduced “fan-out” search results in a March 2025 blog post announcing AI Mode, its expanded version…
How to run an ecommerce sale that attracts customers and grows profits
If you’re managing an online store, you’ve likely felt the pressure to run more frequent promotions. However,…
The ultimate ecommerce website launch checklist
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
How to start an online business
When you start an online business, there’s a lot to think about. Coming up with a winning…
Gentleman’s Gazette Thrives on YouTube
Raphael Schneider launched Gentleman’s Gazette in 2010 as a blog for men’s style and apparel. He added…
How to start shipping internationally
We truly live in a global marketplace. When you sell online, there’s no need to limit your…
OpenAI Wants ChatGPT To Be Your Shopping Assistant
OpenAI on Monday announced it is adding specialized shopping features to its ChatGPT chatbot. Some tech watchers…
Multiple Stores, 1 Backend: Pros and Cons
For 20 years I’ve managed data for both large and small ecommerce companies. I’ve migrated data from…
From trends to profits: the best products to sell online in 2025
Whether you’re starting your first business, looking for new products to sell, or launching your tenth brand,…
How to start a YouTube channel: Real success stories
YouTube has eclipsed Netflix and Disney as the go-to streaming platform, a fact that underlines its tremendous…
What is return on investment for online businesses?
Is your online business or website successful? Did your marketing campaign work? Is your ecommerce store growing?…
How to migrate from Shopify to WooCommerce (and why you should)
Considering a move from Shopify to WooCommerce? You’re in the right place. Whether you’re looking for more…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
Crafting Strong DX With Astro Components and TypeScript
I’m a big fan of Astro’s focus on developer experience (DX) and the onboarding of new developers….
The Problem with Optimizing for GenAI
Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster…
Bad SEO Advice: 4 Tips to Ignore
Tools to optimize search engine rankings often provide automated audits with reports and recommendations. The findings typically…
‘Do’ Queries Are an SEO Priority
Search engine optimizers have long segregated searchers’ intent into three types: to gain information, make a purchase,…