3 Performance Max Updates for 2026
Performance Max campaigns are a priority for Google Ads and thus for advertisers. Here are three new…
How to move your custom site to WooCommerce (and why you should)
Running your ecommerce business on a custom-built platform can make scaling with flexibility and control a real…
New Ecommerce Tools: February 4, 2026
Every week we publish a rundown of new services for ecommerce merchants. This installment includes rollouts for…
Why Buyers Buy: Books for Marketers
Whether you’re looking for basic principles, deep dives, or inside info from top marketers, these hand-picked books…
AI Product Discovery Drives Brand Traffic
Phillip Jackson’s media company, Future Commerce, focuses on trends and developments in business. The company surveyed U.S….
Accept Bitcoin with Square: A new way to take payments at checkout
Square just opened the Bitcoin floodgates. Here’s why it matters for your store. In November 2025, something…
Are Your Product Pages Invisible to AI? Retail’s New Fix
Two new product updates aim to help retailers use agentic AI more effectively by improving shopper trust…
Lawmakers Eye Dynamic Ecommerce Pricing
Several American lawmakers have expressed an interest in limiting or prohibiting data-driven price changes. The recent activity…
E-Commerce Orders Surged in 2025, Dominated by Top-Performing Brands
E-commerce orders in the United States jumped 147% year-over-year in 2025, with more than half that growth…
Acquiring Customers via Google Ads
Acquiring new customers versus retaining existing ones is a common goal of advertisers. Google Ads offers account…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
When Heavy Products Make Global Sense
Many ecommerce businesses sell products that do not fit in a flat-rate envelope, so to speak. Fitness…
Ecommerce Marketing amid AI ‘Slop’
“Slop” is the word of the year for 2025, according to the human editors of the Merriam-Webster…
How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two skateboarders…
The Top Conversion Barrier in the E.U.
European consumers shop amid strict regulatory transparency and protection. Since its inception in 2018, the E.U. General…
Can AI-Driven Intent Shopping Eclipse Chinese Retail Models?
Walmart and OpenAI’s October partnership could be the most significant shift in e-commerce since the “Buy Now”…
How U.S. Merchants Fail E.U. Consumers
U.S. merchants eyeing European expansion see 450 million consumers unified under common trade regulations. The reality is…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
Etsy Merchant Eyes Shopify, Dual Brands
Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in…
Merge Google Ads Campaigns for Better ROAS
Google Ads AI-driven optimization works best with abundant data. A single entity with 10,000 impressions is better…
5 Shopify Mistakes That Kill Holiday Profits
Minor configuration mistakes during the busy Christmas selling season can seriously harm ecommerce profits. Shopify remains the…
Amazon removes default two-day handling time
Amazon’s selling partners can no longer use a default handling time of two days. The company has…