Lawmakers Eye Dynamic Ecommerce Pricing
Several American lawmakers have expressed an interest in limiting or prohibiting data-driven price changes. The recent activity…
E-Commerce Orders Surged in 2025, Dominated by Top-Performing Brands
E-commerce orders in the United States jumped 147% year-over-year in 2025, with more than half that growth…
Acquiring Customers via Google Ads
Acquiring new customers versus retaining existing ones is a common goal of advertisers. Google Ads offers account…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
When Heavy Products Make Global Sense
Many ecommerce businesses sell products that do not fit in a flat-rate envelope, so to speak. Fitness…
Ecommerce Marketing amid AI ‘Slop’
“Slop” is the word of the year for 2025, according to the human editors of the Merriam-Webster…
How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two skateboarders…
The Top Conversion Barrier in the E.U.
European consumers shop amid strict regulatory transparency and protection. Since its inception in 2018, the E.U. General…
Can AI-Driven Intent Shopping Eclipse Chinese Retail Models?
Walmart and OpenAI’s October partnership could be the most significant shift in e-commerce since the “Buy Now”…
How U.S. Merchants Fail E.U. Consumers
U.S. merchants eyeing European expansion see 450 million consumers unified under common trade regulations. The reality is…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
Etsy Merchant Eyes Shopify, Dual Brands
Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in…
Merge Google Ads Campaigns for Better ROAS
Google Ads AI-driven optimization works best with abundant data. A single entity with 10,000 impressions is better…
5 Shopify Mistakes That Kill Holiday Profits
Minor configuration mistakes during the busy Christmas selling season can seriously harm ecommerce profits. Shopify remains the…
Amazon removes default two-day handling time
Amazon’s selling partners can no longer use a default handling time of two days. The company has…
Seven holiday shipping strategies to boost sales
The holiday rush brings major sales for WooCommerce stores, but it also comes with higher expectations from…
From Urgency to Endurance: Extended Events Can Drive Record Retail Sales
Shoppers aren’t rushing anymore — they’re pacing. Retailers have taken notice, moving beyond one-day flash deals and…
Meta Ads Pixel Tracking, Explained
The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are…
Subscription Pro on Growth, Churn, LTV
For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded…
New Ecommerce Tools: October 9, 2025
Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Less than 15% of customers place a second online order
Only 14.77 of online shoppers return to an online store to place a second order. And even…