AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
Etsy Merchant Eyes Shopify, Dual Brands
Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in…
Merge Google Ads Campaigns for Better ROAS
Google Ads AI-driven optimization works best with abundant data. A single entity with 10,000 impressions is better…
5 Shopify Mistakes That Kill Holiday Profits
Minor configuration mistakes during the busy Christmas selling season can seriously harm ecommerce profits. Shopify remains the…
Amazon removes default two-day handling time
Amazon’s selling partners can no longer use a default handling time of two days. The company has…
Seven holiday shipping strategies to boost sales
The holiday rush brings major sales for WooCommerce stores, but it also comes with higher expectations from…
From Urgency to Endurance: Extended Events Can Drive Record Retail Sales
Shoppers aren’t rushing anymore — they’re pacing. Retailers have taken notice, moving beyond one-day flash deals and…
Meta Ads Pixel Tracking, Explained
The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are…
Subscription Pro on Growth, Churn, LTV
For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded…
New Ecommerce Tools: October 9, 2025
Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Less than 15% of customers place a second online order
Only 14.77 of online shoppers return to an online store to place a second order. And even…
How to boost peak season conversion rates with Stripe
The end-of-year holidays are unsurprisingly the biggest, most competitive time of the year for many online merchants….
CSS Typed Arithmetic
CSS typed arithmetic is genuinely exciting! It opens the door to new kinds of layout composition and…
How to upsell and cross-sell your way to higher revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better. That’s…
How Brands Boost ROI with Smart Data
Ecommerce marketers know the challenge of delivering relevant promotions to prospects without violating privacy rules and norms….
New Ecommerce Tools: September 17, 2025
Every week we handpick and publish a list of new products and services from vendors to ecommerce…
36 Ways to Revive an Ecommerce Business
Listeners and readers of “Ecommerce Conversations” know I occasionally depart from interviews to share my experiences owning…
Clicks to bricks: Successfully merging in-person and online sales
Ecommerce stores have some serious advantages for both owners and customers. But in-person shopping has incredible benefits,…
Google PMax Unveils Optimization Tools
Google’s Performance Max campaigns place responsive ads across all Google channels based on audience signals. The search…
How to automate, personalize, and scale your ecommerce brand
Few industries have the same blend of rapid growth, rich customer data, and constant demand for smarter,…
US tariff and shipping policy changes: Navigating the end of the de minimis exemption
On August 29, 2025, the US government suspended the de minimis exemption for goods imported from all…
Smarter Paths to Global Sales
On-again, off-again tariffs have not lessened the opportunities for cross-border expansion. Global consumers still seek quality goods…
Cart abandonment is quietly killing your revenue – Here’s how to get it back
Every business knows cart abandonment only too well. In fact, just three out of ten shoppers who…