New Microsoft Retail AI Guide Echoes SEO
Microsoft published a playbook early this month to help retailers increase visibility in AI search, browsers, and…
M&A Advisor on Ecommerce Valuations
Frank Kosarek is the co-founder of BizPort, a mergers-and-acquisitions marketplace launched in November 2025. Before that, he…
Accept Bitcoin with Square: A new way to take payments at checkout
Square just opened the Bitcoin floodgates. Here’s why it matters for your store. In November 2025, something…
Amazon Now live in London, European expansion imminent
Amazon has taken an important step in the field of quick commerce in Europe. The company has…
DIY Approach Fuels Craft Cocktail Brand
Chris Harrison says it all started with a single pot on a stove. He and two high…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Why RFPs Are Breaking in the 14-Day B2B Sales Cycle
Walking into today’s B2B buying process feels less like a marathon and more like a sprint. According…
‘Instagram is the leading social commerce platform in Germany’
Three in ten German consumers shop via social media. Instagram is used the most: 15 percent of…
Ecommerce Success with Fractional Talent
In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a…
How Landyachtz built a personalized growth engine with Klaviyo and WooCommerce
The skater-owned brand currently drives 11% of total revenue via marketing automation in Klaviyo, with continued plans…
Digital ID in Mobile Wallets Is Helping Pull Shoppers Back In-Store
Shoppers’ acceptance of mobile wallets is firmly established. What began as a convenient way to pay has…
Returnuary Turns Holiday Returns Into a Margin Problem
April may be the cruelest month in the minds of poets, but January is the cruelest month…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
Unified Platforms and Agentic AI Will Define E-Commerce in 2026
Digital vendors and e-commerce businesses enter 2026 facing a radically changed retail landscape, shaped by rising customer…
2025 Top 25: Our Most Popular Posts
George W. Bush had just begun his second presidential term when we launched Practical Ecommerce in mid-2005….
New Ecommerce Tools: December 31, 2025
Since 2016 I’ve published a weekly rundown of new services for ecommerce merchants. This final 2025 installment…
New Books: Swiftynomics, UX Skills, More
Working females are central to the modern economy, says the author of “Swiftynomics.” That book, plus titles…
GSC Groups Keywords as AI Queries Expand
Google Search Console’s “Insights” section no longer shows click trends for individual keywords. It now displays trends…
The Good, Bad, and Ugly of 2025
I talk a lot on the podcast about business, growth, and solving problems, but at some point…
A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two skateboarders…
The Top Conversion Barrier in the E.U.
European consumers shop amid strict regulatory transparency and protection. Since its inception in 2018, the E.U. General…
AI Favors Ecommerce Giants — for Now
Artificial intelligence has seemingly raised the barriers to ecommerce success. The industry has long been a David-and-Goliath…
Expat Money CEO on Moving Abroad
In “How to Leave the U.S.A.,” the venerable New Yorker magazine recently addressed what many residents have…