Multiple Stores, 1 Backend: Pros and Cons
For 20 years I’ve managed data for both large and small ecommerce companies. I’ve migrated data from…
From trends to profits: the best products to sell online in 2025
Whether you’re starting your first business, looking for new products to sell, or launching your tenth brand,…
How to start a YouTube channel: Real success stories
YouTube has eclipsed Netflix and Disney as the go-to streaming platform, a fact that underlines its tremendous…
What is return on investment for online businesses?
Is your online business or website successful? Did your marketing campaign work? Is your ecommerce store growing?…
How to migrate from Shopify to WooCommerce (and why you should)
Considering a move from Shopify to WooCommerce? You’re in the right place. Whether you’re looking for more…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
Crafting Strong DX With Astro Components and TypeScript
I’m a big fan of Astro’s focus on developer experience (DX) and the onboarding of new developers….
The Problem with Optimizing for GenAI
Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster…
Bad SEO Advice: 4 Tips to Ignore
Tools to optimize search engine rankings often provide automated audits with reports and recommendations. The findings typically…
‘Do’ Queries Are an SEO Priority
Search engine optimizers have long segregated searchers’ intent into three types: to gain information, make a purchase,…
Why Search Rankings Are Driving Less Traffic
There’s a disturbing trend in organic search: Many web pages are losing traffic without a substantial change…
5 Content Marketing Ideas for April 2025
April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including…
How to start dropshipping in 2025
If you’re looking to start an online business and don’t want to deal with managing inventory, product…
What is domain authority and how can you improve it?
Grabbing a top spot on Google is a win for visibility and essential for driving clicks and…