Google Targets Low Effort, not AI
Google’s problem with AI-generated content is less the process than the lack of effort. The search giant’s…
Google removes product carousels in Europe
Product carousels have almost entirely disappeared from Google’s shopping-related search results in the European Economic Area (EEA)….
Branded Sites Are Vital for Merchants
Visibility across Google Search, generative AI, and other organic channels is increasingly challenging. Some pundits question the…
How to choose a B2B ecommerce platform
Your B2B buyers want the same convenience they find elsewhere when placing orders; the freedom to manage…
What’s new with WooCommerce 11.1: order withdrawal, image gallery updates, and more
The WooCommerce 11.1 release includes several exciting enhancements and additions. Here’s what’s new and what’s updated. We’re…
New Ecommerce Tools: August 19, 2026
My rundown this week of new services for merchants includes updates on page builders, warehousing, dropshipping, real-time…
‘About’ Pages Shape AI Visibility
“About” pages were unrelated to search engine optimization until Google instructed its human raters to consider the…
Optimizing Crawl Budgets: What’s New
Google’s newly updated “Crawling infrastructure” documentation includes “Optimize your crawl budget,” a section with pointers on how…
Why Meta Descriptions Still Matter
Google once exclusively used meta descriptions for organic search snippets. Optimizing the descriptions aimed to entice searchers…
Deep Product Data Is the New SEO in the Age of AI Discovery
Small and midsize e-commerce brands face growing challenges as AI-driven discovery, social commerce, and conversational search change…
Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans
Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal…
AI Marketing Looks Familiar
AI’s emergence has created ecommerce marketing opportunities, yet the fundamental tactics remain. Consider four traditional promotion channels:…
AI Visibility Scores Are Useless
AI visibility-tracking tools such as Profound and Peec AI monitor specific prompts and report a business’s visibility…
How AI Agents Are Rewiring Market Power and Brand Visibility
Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming…
How to make your store readable to AI shopping agents
Your online store should make it simple for customers to find and buy the products they want….
Printful Exec on Profitable Print-on-Demand
Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to…
Platform-Switching Tax: The Hidden Cost Every Multi-Platform Seller Pays
You know the drill. You open Shopify in the morning. Switch to Amazon at lunch. Check Instagram’s…
Technical Writing in the AI Age
This isn’t coming out of nowhere: More and more people I deeply respect and have learned a…
How GenAI Platforms Produce Answers
Google’s recent AI optimization guidelines apply only to its search portal with AI Overviews and AI Mode, and…
New Ecommerce Tools: May 20, 2026
This installment of our weekly rundown of new services for merchants includes rollouts for quick commerce, SMS…
Google Says AI Optimization Is Just SEO
Google has finally published guidance for AI optimization. Yet “Optimizing your website for generative AI features on…
AI is shifting commerce — here’s what 225 leaders told us they’re betting on
We set up a booth at Stripe Sessions 2026 and asked 225 commerce leaders where agentic commerce…
More Links Are Coming to AI Overviews
The growth of zero-click search results may be slowing, according to new industry reports. Semrush-owned Datos analyzed…
What I’d tell every ecommerce merchant about hosting before they launch
I’ve spent over a decade as a partner and consultant to some of the largest hosting companies….