How to use social proof to increase sales
Imagine you’re shopping online, deciding between two nearly identical products. One has glowing reviews, heartfelt testimonials, and…
Protein Bar Founder Thrives in a Crowded Field
According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its…
ChannelEngine: ‘marketplaces are starting point for product discovery’
At least 47 percent of shoppers start their product search on marketplaces. The share of shoppers doing…
Print Ads Are an Ecommerce Opportunity
Print magazines can be an unusual opportunity for niche ecommerce merchants. Digital advertising dominates ecommerce, with good…
What is a target market? Finding your most profitable audience in 2025
Your business is up and running, or is about to launch, but perhaps you’re having trouble figuring…
New Ecommerce Tools: January 16, 2025
Every week we publish a rundown of new products from companies offering services to ecommerce merchants. This…
What to Know about Meta Descriptions
A meta description summarizes the content on a web page. Google has long stated that meta descriptions…
The top six ecommerce analytics tools to measure store performance
Congratulations! If you’re reading this article, you’ve probably successfully built an online store. That’s a great feat…
Ad Strategies for Competitor Keywords
Bidding on competitor names has always been controversial in pay-per-click advertising. IBM could bid on “Amazon Web…
How Google Detects Duplicate Content
The myth of a duplicate content penalty has existed for years. Google seeks diverse search results and…
5 Content Marketing Ideas for February 2025
Content drives search engine optimization and email and social media marketing, providing the fuel for each. In…
New Ecommerce Tools: January 2, 2025
We publish a rundown each week of new tools from companies offering services to ecommerce merchants. This…
New Web Design Tools, December 2024
Resources from the design community can enhance an ecommerce site. Here is a collection of new web…
Ecommerce SEO Pro on AI, 2025 Tactics
Jeff Oxford’s initial attempt at ecommerce was selling dropshipped beer pong tables in 2013. The business, he…
New Ecommerce Tools: December 26, 2024
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…
The Little Triangle in the Tooltip
Tooltips are like homemade food: everyone uses them and everyone has their own recipe to make them….
How to sell private label products
New businesses require a lot of moving parts. And if you’re just beginning, making it all the…
How to Monitor Competitors’ Email Marketing
Ecommerce marketers eager for a competitive advantage can monitor competitors’ email campaigns for insights and opportunities. Most…
How Amazon Haul Impacts Ecommerce SMBs
Last month Amazon launched Haul, a low-price marketplace competitor to China-based Temu and Shein. Both have made…
Ready to scale? The what, when, and how of monumental growth
Let’s get one thing straight from the start: Scaling a business is different from growing a business….
The Law of Diminishing Returns
Some animation can make things feel natural. Too many animations becomes distracting. Some line spacing can help…
How Lifecycle Marketing Powers Ecom SMBs
Small and midsized ecommerce businesses can benefit from lifecycle marketing and a strategic approach to engaging shoppers….
5 Content Marketing Ideas for January 2025
January is a month of new opportunities. In 2025, content marketers can kick the year off right,…
New Ecommerce Tools: November 28, 2024
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…