Sites Have Little Control in Google SERPs
Over the years, Google has limited how websites can control their appearance in search results. Here’s what…
A Primer on Focus Trapping
Focus trapping is a term that refers to managing focus within an element, such that focus always…
Cimulate Modernizes Online Shopping With Smarter AI Assistants
Conversational AI is playing a larger role in e-commerce, but many digital shopping assistants still fall short,…
Harper Reinvents the Stack To Power High-Speed Digital Commerce
In a digital-first world where milliseconds can make or break a sale, sluggish web performance remains a…
Ecommerce essentials, reimagined
A better checkout. One-click buying. More local payments. We’ve updated some of the core WooCommerce capabilities to…
A WordPress to Drupal CMS migration for DamFailures
The Goal The Damfailures.org team wanted a fresh, new look for their website. Something that would help…
Keywords Don’t Work for AI SEO
The search engine industry is changing quickly, upended by AI platforms that have altered queries and informational…
Llms.txt Could Help AI Find Your Store
A proposed standard would guide large language models such as ChatGPT, Gemini, and Claude to relevant web…
How Luna Glamping builds a high-ticket B2B funnel with WooCommerce and Google
Luna Glamping produces luxury domes and tents for the hospitality industry and occasional personal use. Since 2015,…
The ten best organic marketing ideas for ecommerce
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
The End of Traffic-Only Content
For years, businesses published blogs to attract traffic, any traffic. An online appliance store, for example, might…
5 Content Marketing Ideas for August 2025
Marketers hoping to drive traffic and convert visitors in August 2025 can produce content tailored to students,…
WooCommerce pricing: How much does it cost to run a store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source ecommerce…
New Ecommerce Tools: July 3, 2025
Every week we select and publish a rundown of new products and services from vendors to ecommerce…
The Gap Strikes Back: Now Stylable
Four years ago, I wrote an article titled Minding the “gap”, where I talked about the CSS…
What are business goals? How to use the SMART approach to create them
People start businesses for all kinds of reasons. Some want to fill a need in the market. Others…
The ultimate guide to naming your online store
What’s in a name? More than you might think. The name of your online store is one…
Retail Media’s Performance Dilemma
Retail media has become a significant revenue stream for enterprise-level merchants, but for some, selling ads to…
Faith, Family, and Ecommerce
Michael Simpson is a New Mexico-based father of seven and a National Guard veteran. Returning from a…
Understanding and troubleshooting failed orders
Running an online store means making sure every part of the shopping experience goes smoothly. So when…
New Ecommerce Tools: June 19, 2025
Every week we publish a handpicked list of new products and services from vendors to ecommerce merchants….
What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When you…
Answer Engine Optimization, Explained
Answer engine optimization is not new. Google has answered queries directly on search results pages since 2014…
Building a market leader: Boost Oxygen’s ecommerce journey with Woo
Boost Oxygen is the leading seller of portable, supplemental oxygen canisters in the world. They sell lightweight…