Google’s EEAT Done Right
Google instructs its human quality raters to apply “EEAT” when evaluating a page on search results. “Experience,…
Gentleman’s Gazette Thrives on YouTube
Raphael Schneider launched Gentleman’s Gazette in 2010 as a blog for men’s style and apparel. He added…
How to start shipping internationally
We truly live in a global marketplace. When you sell online, there’s no need to limit your…
Get Your Products on ChatGPT Shopping
ChatGPT now recommends products directly in search results. The feature has no ads (so far). Hence any…
How Woo’s support team uses AI to improve the customer experience
“AI will deflect our customers.” Everyone who is in the support industry has either heard a colleague…
How To Break Down E-Commerce Search Analytics Silos
Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products…
New Ecommerce Tools: May 1, 2025
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…
OpenAI Wants ChatGPT To Be Your Shopping Assistant
OpenAI on Monday announced it is adding specialized shopping features to its ChatGPT chatbot. Some tech watchers…
Multiple Stores, 1 Backend: Pros and Cons
For 20 years I’ve managed data for both large and small ecommerce companies. I’ve migrated data from…
From trends to profits: the best products to sell online in 2025
Whether you’re starting your first business, looking for new products to sell, or launching your tenth brand,…
SMB Ads Unchanged by Google Antitrust Ruling
Google’s recent advertising antitrust loss is much ado about nothing for small- and medium-sized businesses. On April…
How to start a YouTube channel: Real success stories
YouTube has eclipsed Netflix and Disney as the go-to streaming platform, a fact that underlines its tremendous…
Why Smart Search Matters: The Key to Higher E-Commerce Conversions
Online search remains a cornerstone of the digital shopping experience, yet many e-commerce sites still miss the…
How to Earn Backlinks as a Quoted Expert
Backlinks remain essential for organic search visibility, yet link-building opportunities are increasingly rare. Most tactics are either…
Build, grow, and keep your email list — the complete guide
It’s one of the most valuable marketing assets you can build. Email list growth and engagement represents…
What is return on investment for online businesses?
Is your online business or website successful? Did your marketing campaign work? Is your ecommerce store growing?…
How to Track ChatGPT Traffic in GA4
ChatGPT is becoming a valuable traffic source. It may not appear in a Google Analytics overview because…
Another Privacy Pivot in Ad Targeting
Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take…
How to migrate from Shopify to WooCommerce (and why you should)
Considering a move from Shopify to WooCommerce? You’re in the right place. Whether you’re looking for more…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
How to Change a Domain Name in Shopify
For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any…
Worlds Collide: Keyframe Collision Detection Using Style Queries
A friend DMs Lee Meyer a CodePen by Manuel Schaller containing a pure CSS simulation of one…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…