PickandMix.com: 24x Revenue growth with Google and WooCommerce
PickandMix.com is an online sweet shop based in the UK that allows customers to choose custom mixes…
The Future of AI in Retail: Smarter Merchandising, Better CX
Artificial intelligence (AI) is driving more innovation in e-commerce, turning what was once an intriguing concept into…
Bookshop.org, an Amazon Rival, Adds Ebooks
Five years ago, publishing entrepreneur Andy Hunter launched Bookshop.org to provide a “virtuous alternative” to Amazon, which…
How to start selling subscriptions online
If you’re thinking about starting to sell online, you may be considering a subscription business model. It’s…
‘Helpful Content’ per Google’s Latest Guidelines
Last month I addressed Google’s updated guidelines for its quality raters, the thousands of people who manually…
Essential Google Ads Settings for 2025
As innovative as Google Ads can be, success hinges on getting the fundamentals right. In this post,…
What is domain authority and how can you improve it?
Grabbing a top spot on Google is a win for visibility and essential for driving clicks and…
5 Content Marketing Ideas for March 2025
Content such as articles, videos, and podcasts can be the building blocks of modern consumer engagement. Content…
Images Are Money
In today’s visually-driven digital world, images are no longer just for aesthetics — they are the reason…
How to use social proof to increase sales
Imagine you’re shopping online, deciding between two nearly identical products. One has glowing reviews, heartfelt testimonials, and…
Protein Bar Founder Thrives in a Crowded Field
According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its…
ChannelEngine: ‘marketplaces are starting point for product discovery’
At least 47 percent of shoppers start their product search on marketplaces. The share of shoppers doing…
Print Ads Are an Ecommerce Opportunity
Print magazines can be an unusual opportunity for niche ecommerce merchants. Digital advertising dominates ecommerce, with good…
What is a target market? Finding your most profitable audience in 2025
Your business is up and running, or is about to launch, but perhaps you’re having trouble figuring…
New Ecommerce Tools: January 16, 2025
Every week we publish a rundown of new products from companies offering services to ecommerce merchants. This…
What to Know about Meta Descriptions
A meta description summarizes the content on a web page. Google has long stated that meta descriptions…
The top six ecommerce analytics tools to measure store performance
Congratulations! If you’re reading this article, you’ve probably successfully built an online store. That’s a great feat…
Ad Strategies for Competitor Keywords
Bidding on competitor names has always been controversial in pay-per-click advertising. IBM could bid on “Amazon Web…
How Google Detects Duplicate Content
The myth of a duplicate content penalty has existed for years. Google seeks diverse search results and…
5 Content Marketing Ideas for February 2025
Content drives search engine optimization and email and social media marketing, providing the fuel for each. In…
New Ecommerce Tools: January 2, 2025
We publish a rundown each week of new tools from companies offering services to ecommerce merchants. This…
New Web Design Tools, December 2024
Resources from the design community can enhance an ecommerce site. Here is a collection of new web…
Ecommerce SEO Pro on AI, 2025 Tactics
Jeff Oxford’s initial attempt at ecommerce was selling dropshipped beer pong tables in 2013. The business, he…
New Ecommerce Tools: December 26, 2024
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…