Branding Is More Than a Logo
This “Ecommerce Conversations” episode continues my masterclass series on entrepreneurship. Last week I addressed tactics to increase…
Margin Hacks for Cash-Strapped Ecom Stores
Many ecommerce businesses are struggling. Profit margins are thin; cash is low. As the host of “Ecommerce…
How to start dropshipping in 2025
If you’re looking to start an online business and don’t want to deal with managing inventory, product…
Merchant Cuts Revenue 60%, Profit Rises 25%
In 2023 Mathias Schrøder was stressed, burned out, and perplexed. He had scaled revenue on his Denmark-based…
Designing the evolution of the Woo brand identity
As our CMO, Tamara Niesen, mentioned in her post, our brand is a critical asset for our…
AI Won’t Replace Creativity, Says Studio Founder
Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts…
Bento Elevates Ecommerce Email Marketing
Jesse Hanley is a self-taught developer and marketer from Australia who lives in Japan. He launched Bento,…
Northern Ireland Key to E.U., U.K. Fulfillment
Before Brexit, merchants could sell cross-border into the U.K. and mainland Europe with relative ease. Both belonged…
Protein Bar Founder Thrives in a Crowded Field
According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its…
10 Books for Better Communication
What do owners, freelancers, managers, and employees have in common? They all communicate! Here are 10 titles…
Shopify Pro on Themes, Upgrades, Ecosystem
Kurt Elster launched his ecommerce agency in 2009 and his first Shopify store in 2011. His “Unofficial…
How to Promote Products on X
Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform. Social…
Ugmonk Brings Design to Desk Tools
Jeff Sheldon is a designer turned entrepreneur. He started Ugmonk, a Pennsylvania-based direct-to-consumer brand, in 2008 as…
Ecommerce SEO Pro on AI, 2025 Tactics
Jeff Oxford’s initial attempt at ecommerce was selling dropshipped beer pong tables in 2013. The business, he…
Mira Safety Thrives on ‘Red Alerts’
Roman Zrazhevskiy is a survivalist of a sort. His company, Mira Safety, sells protective gear for seemingly…
Eons Founder on Mushrooms and Mental Health
Lawmakers worldwide are recognizing the medicinal benefits of natural compounds, such as those in cannabis and mushrooms….
Beardbrand Shifts to Growth, New Channels
I occasionally focus an “Ecommerce Conversations” episode on Beardbrand, my business. I do that not to promote…
Entrepreneur on Business and Divorce
Brenden Marquardt knows the effect of entrepreneurship on a marriage. He’s the co-owner of Lori Beds, a…
From Porsche to Purpose: A CMO’s Journey
Kevin Dahlstrom once paid cash for a $211,000 Porsche. He was in his 30s, living in Texas,…
Holiday 2024 Marketing Campaigns from Top Brands
It’s time to be inspired by some of this year’s top holiday campaigns. In 2024, global brands…
Health Crisis Drives $50 Million Supplement CEO
Dean Brennan says a diet of beer, pizza, and fast food led to his ulcerative colitis. His…
Supply.co Founder on Life after the Sale
Patrick Coddou’s entrepreneurial journey is impressive. In 2015 he launched Supply, a direct-to-consumer seller of razors and…
The ‘Why’ of Man Flow Yoga
To Dean Pohlman, long-term business success stems from a purpose. His is to help men improve their…
Competitive analysis — What to do before you commit to your next great business idea
Whether you’ve already started an online business, are looking to expand an existing one, or are considering…