Copywriter Grades AI Content at 95%
Many pro content marketers insist AI-generated text is inferior to humans’. But not Neville Medhora. He’s a…
5 Levers Drive CAC, Says Ad Pro
Hal Smith says lowering clients’ customer acquisition cost on Meta and Google is a focus of his…
Agency Owner on New-Store Strategies
I asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract…
BK Beauty Doubles Down on TikTok Shop
We’ve followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the…
New Ecommerce Tools: August 26, 2026
This week’s installment includes new products and services for popups, site builders, subscriber lists, drone deliveries, livestreaming,…
BattlBox’s Path from YouTube to Netflix
How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman. He co-launched…
Ad Fraud Expert on Scams, Bots, Spoofs
Jeromy Sonne is a Facebook ad pro turned fraud detection expert. His firm, Daypart, advises agencies and…
Emotion-Led Ads Cut Costs 30%
Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers’ emotions drive ad performance, and…
Email Pro: Open Rate Is a Vanity Metric
Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes…
The Top Cause of Wasted Ad Spend
Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients’ advertising performance on…
A One-Two Punch Drives Ecommerce Growth
Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a…
Nail Profit before Site Extras, Owner Says
Paolo Vidali has a suggestion for merchants looking to add advanced features to their ecommerce sites: Be…
Avoid All-Caps Headlines, Says CRO Pro
Nate Lagos is a seasoned ecommerce conversion optimizer, yet a recent A/B test surprised him. A client…
Printful Exec on Profitable Print-on-Demand
Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to…
Building a Life, Not Just a Business
The last few years have been rough for Beardbrand, the direct-to-consumer company I founded over a decade…
Pinwheel CEO on Selling Kid-Safe Phones
In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their…
Engineer Quits, Launches Online Art School
Florence Morin is an artist-turned-engineer-turned-entrepreneur. She graduated from Canada’s Polytechnique Montréal in 2013, only to realize she…
2 Bootstrapped D2C Brands, 1 CEO
For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014,…
How Content Marketers Misuse GenAI
The best genAI content is verified and scrutinized by humans. Generative AI can make content marketing faster,…
Chord Commerce CEO on Pivoting to Data
When he and I last spoke, in 2021, Bryan Mahoney had co-founded Chord, an ecommerce platform that…
Inside Beardbrand’s Expansion Plan
We’ve hit a plateau at Beardbrand, the direct-to-consumer business I launched 15 years ago. Our revenue is…
What I’d tell every ecommerce merchant about hosting before they launch
I’ve spent over a decade as a partner and consultant to some of the largest hosting companies….
Viahart Founder Eyes Sales in China
Contrary to much U.S. sentiment, Molson Hart sees opportunity in China. His direct-to-consumer toy brand, Viahart, sells…
Surviving D2C’s Boom and Bust
Chris Wichert is an investment banker turned direct-to-consumer entrepreneur. His luxury shoe brand, Koio, launched in 2015…