The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
Of the world’s 250 largest ecommerce companies, 95 have their headquarters in Europe. That is three more…
This week, the winners of the E-Commerce Germany Awards were announced during a gala. There were 12…
E-commerce in 2025 will face significant challenges, from ongoing supply chain disruptions and increasingly sophisticated cyberattacks to…
Kurt Elster launched his ecommerce agency in 2009 and his first Shopify store in 2011. His “Unofficial…
Building a company’s tech stack on MACH principles will enhance the e-commerce experience and set companies up…
The future of cross-border e-commerce hinges on local, on-demand production to meet evolving demands from lawmakers, regulators,…
If Zalando acquires About You, the company will not only strengthen its position in the consumer market…
Let’s get one thing straight from the start: Scaling a business is different from growing a business….
In 2025, advances in composable commerce may enable even smaller ecommerce merchants to build tailored, flexible online…
Cyberattacks on consumers and retailers surged during Black Friday week, according to a report released Wednesday by…
The retail industry is bracing for more than just the usual surge of cyberattacks this holiday shopping…
The Top Life Project was founded in Italy in June 2021 by Cristina Tomasi, MD, and her…
Poor-quality product data routinely has severe implications for retailers. If left unresolved, bad data hinders the effectiveness…
The hardest part is over. You’ve got your product idea down. That means you have taken the…