Retail Media’s Opportunity Cost
A recent search for “cordless drill” on Walmart illustrated a quiet struggle playing out on many enterprise…
Guardrails for Google Ads AI
I often address Google Ads AI capabilities. AI can better target new and existing audiences and, when…
ROAS’s First Source of Truth
Return on advertising spend is a useful performance metric, but only with accurate attribution. ROAS connects advertising…
New Tools Open European Markets to US E-Commerce Sellers
U.S. digital businesses looking for new customers in Europe face a costly challenge: navigating unfamiliar tax rules,…
Omnichannel Playbook for Beauty Brands
I met recently with a spa manager in California to introduce her to a French beauty brand….
5 Levers Drive CAC, Says Ad Pro
Hal Smith says lowering clients’ customer acquisition cost on Meta and Google is a focus of his…
Why the fastest-growing channel in retail can’t find your products
A new kind of shopper is buying online, and they may already be shopping at your store. …
New Ecommerce Tools: September 2, 2026
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
5 Predictions for 2026 Holiday Shopping
U.S. and global holiday ecommerce sales should grow year over year in 2026, shaped by AI referrals,…
3 AI Prompts for Google Ads
Artificial intelligence is core to Google Ads, but for advertisers, account management goes beyond the platform. Powerful…
Thinking about Cart Recovery in 2026
Effective cart abandonment emails and text messages do more than remind shoppers about items left behind. They…
What’s new in WooCommerce 11.0: Faster product pages, analytics updates, and more
WooCommerce 11.0 has launched with product page and Order screen speed updates, changes to how certain metrics…
From found to bought: Getting your store ready to sell through AI
Having an AI agent find your products is just the beginning. The real goal is making sure…
Native AI Search Is Only Half the Battle for E-Commerce Brands
Shopify launched its AI-powered semantic search functionality in early 2024, giving Shopify Plus merchants more accurate and…
Deep Product Data Is the New SEO in the Age of AI Discovery
Small and midsize e-commerce brands face growing challenges as AI-driven discovery, social commerce, and conversational search change…
A One-Two Punch Drives Ecommerce Growth
Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a…
New Ecommerce Tools: July 15, 2026
This week’s installment of new services for merchants includes updates on product videos, shipping, recommerce, social marketing,…
Meet your customers where they’re already deciding with Reddit Ads for WooCommerce
When a shopper goes online and researches “the best noise-canceling headphones under $200,” they’re often forgoing sponsored…
AI Can Grow SMB Revenue — If It Moves Beyond the Back Office
Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI’s full revenue…
Avoid All-Caps Headlines, Says CRO Pro
Nate Lagos is a seasoned ecommerce conversion optimizer, yet a recent A/B test surprised him. A client…
Amazon tightens Fulfilled by Merchant requirements
Amazon is tightening its oversight of merchants that ship orders themselves (Fulfilled by Merchant, or FBM). In…
Cost-per-click increased by 15% in 1 year
Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals…
How AI Agents Are Rewiring Market Power and Brand Visibility
Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming…
The Digital Shelf Begins Before the Search Bar
Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or…