The Top Cause of Wasted Ad Spend
Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients’ advertising performance on…
Deep Product Data Is the New SEO in the Age of AI Discovery
Small and midsize e-commerce brands face growing challenges as AI-driven discovery, social commerce, and conversational search change…
New Ecommerce Tools: July 15, 2026
This week’s installment of new services for merchants includes updates on product videos, shipping, recommerce, social marketing,…
New GA4 Channel Tracks AI Traffic
Google Analytics 4 launched its “AI Assistant” channel in May. I’ve since accumulated data before covering the…
Standalone CDPs Fade as Enterprise Suites Expand
The customer data platform (CDP) industry is entering a new phase as standalone CDPs give way to…
How AI Agents Are Rewiring Market Power and Brand Visibility
Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming…
The Digital Shelf Begins Before the Search Bar
Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or…
AI Forces Affiliates to Innovate or Die
Commerce publishers are the affiliate marketers behind product reviews, buying guides, comparison articles, deal pages, and niche…
New Ecommerce Tools: June 24, 2026
This week’s rundown of new services for ecommerce merchants includes updates on agentic commerce, generative engine optimization,…
Platform-Switching Tax: The Hidden Cost Every Multi-Platform Seller Pays
You know the drill. You open Shopify in the morning. Switch to Amazon at lunch. Check Instagram’s…
Build an AI Flywheel for Ecommerce
Ecommerce shops benefit most from AI when it helps make better decisions to improve productivity and profitability….
AI Buying Agents Raise New Accountability Questions
Earlier this year, eBay updated its user agreement to explicitly ban third-party “buy for me” agents and…
Technical Writing in the AI Age
This isn’t coming out of nowhere: More and more people I deeply respect and have learned a…
Digital Catalogs Become Adaptive Commerce Tools
Many digital catalogs still prioritize visual design over shopper behavior, limiting their ability to drive conversions. Digital…
Cross-Document View Transitions: The Gotchas Nobody Mentions
I wasted an entire Saturday on this. Not a lazy Saturday either, but one of those rare,…
Chord Commerce CEO on Pivoting to Data
When he and I last spoke, in 2021, Bryan Mahoney had co-founded Chord, an ecommerce platform that…
New Ecommerce Tools: May 6, 2026
This installment of our weekly rundown of new services for merchants includes updates on supply chain software,…
New Ecommerce Tools: May 6, 2026
This installment of our weekly rundown of new services for merchants includes updates on supply chain software,…
What’s !important #10: HTML-in-Canvas, Hex Maps, E-ink Optimization, and More
Developers have been experimenting with HTML-in-Canvas, a hexagonal world map-analytics feature, a web-based OS for e-ink devices,…
New Ecommerce Tools: April 22, 2026
Every week we publish a list of new products and services for ecommerce merchants. This week’s rundown…
WooCommerce MCP: Talk to your store like it’s your AI assistant
This is part one of a three-part series on WooCommerce MCP. This post covers what MCP is,…
WooCommerce 10.7: 51% fewer queries, a real fulfillment API, one important cache fix
The latest version of WooCommerce cuts the database queries to load one order management page in half….
EcomFuel Founder on 2026 Industry Trends
For years EcomFuel has surveyed its community of ecommerce merchants about their growth, margins, tactics, and more….
How to write product descriptions for SEO, AI agents, and shoppers in 2026
If your product pages were written for Google in 2022, they may not be working as hard…