The Truth about ‘Direct’ Traffic
The “direct” traffic channel in analytics software might be mislabeled, misleading, and even detrimental. Imagine an ecommerce…
How to move your custom site to WooCommerce (and why you should)
Running your ecommerce business on a custom-built platform can make scaling with flexibility and control a real…
New Ecommerce Tools: February 4, 2026
Every week we publish a rundown of new services for ecommerce merchants. This installment includes rollouts for…
Why growing brands leave SaaS for open-source ecommerce
For fast-growing ecommerce brands, the platform you choose isn’t just a technical decision — it’s a growth…
Why Buyers Buy: Books for Marketers
Whether you’re looking for basic principles, deep dives, or inside info from top marketers, these hand-picked books…
The Fraud Visibility Gap Created by Agentic Shopping
As AI shopping agents remove friction from online commerce, they are also erasing the behavioral signals retailers…
Are Your Product Pages Invisible to AI? Retail’s New Fix
Two new product updates aim to help retailers use agentic AI more effectively by improving shopper trust…
New Ecommerce Tools: January 14, 2026
Our rundown this week of new products and services for ecommerce merchants includes updates on agentic commerce,…
E-Commerce Orders Surged in 2025, Dominated by Top-Performing Brands
E-commerce orders in the United States jumped 147% year-over-year in 2025, with more than half that growth…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Ecommerce Success with Fractional Talent
In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
Yes, 404 Status Codes Hurt SEO
A common question among search optimizers is whether a “404” HTTP status code conveys negative ranking signals…
When Heavy Products Make Global Sense
Many ecommerce businesses sell products that do not fit in a flat-rate envelope, so to speak. Fitness…
New Ecommerce Tools: December 31, 2025
Since 2016 I’ve published a weekly rundown of new services for ecommerce merchants. This final 2025 installment…
How Money Launderers Are Exploiting E-Commerce
Money laundering risks are no longer confined to banks. As online commerce scales globally, retailers are finding…
A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
New Ecommerce Tools: December 17, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, marketplaces,…
Tools to Track GenAI Citations, Sources
Generative AI platforms increasingly conduct live web searches to respond to users’ prompts. The platforms don’t reveal…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
Where Investors See Ecommerce Heading
Crunchbase reported this month that ecommerce start-up funding was about to hit a five-year low as investors…
New Ecommerce Tools: November 19, 2025
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…