Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…
Badeloft increases email-driven revenue by 40% with Klaviyo and WooCommerce
Badeloft was born from a shared vision among three long-time friends — Cedric, Eric, and Tyler. Driven…
Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns
Shoppers will be looking for year-end deals like they always do as the holidays approach, but more…
Fragrance Revival improves refund rates by 32% with ShipStation and Woo
Fragrance Revival, a brand under Brilliant Enterprises, specializes in recreating discontinued scents and crafting new in-house fragrances…
Recommerce for the Holidays
The resale economy is no longer a niche. As the 2025 Christmas shopping season approaches, the sale…
Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth
Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing…
Subscription Pro on Growth, Churn, LTV
For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine it,…
New Ecommerce Tools: October 1, 2025
Our handpicked list this week of new products and services for ecommerce merchants includes updates on sustainable…
Smart Packaging Technology Builds Consumer Trust, Brand Loyalty
Packaging is more than a product vessel. It serves as a strategic tool for storytelling, trust-building, and…
How to boost peak season conversion rates with Stripe
The end-of-year holidays are unsurprisingly the biggest, most competitive time of the year for many online merchants….
New Ecommerce Tools: September 25, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel…
Retailers Double Down on Marketplace Expansion Amid Rising Data Risks
Retailers are increasingly turning to third-party marketplaces to broaden their reach and accelerate growth. These platforms provide…
From Click to Customer: Optimizing the Fulfillment Process for Success
Rapid order fulfillment is crucial in making a great impression on customers and building brand loyalty. Big…
Recover ChatGPT 404 Traffic with GA4
ChatGPT often links to sources when answering prompts. Traffic from those clicks is typically high-converting in my…
Playing the Long Game: How Retailers Can Use Tech To Mitigate Trade Turbulence
The U.S. is entering a new era of trade relations, one characterized by the recalibration of trade…
How to upsell and cross-sell your way to higher revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better. That’s…
Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
Retailers are under pressure to deliver fast, personalized customer experiences (CX) at scale. Many are exploring generative…
New Ecommerce Tools: September 4, 2025
Every week we publish a handpicked list of new products and services from vendors of ecommerce merchants….
How to automate, personalize, and scale your ecommerce brand
Few industries have the same blend of rapid growth, rich customer data, and constant demand for smarter,…
How to run a sale in WooCommerce
Whether your goal is to acquire new customers, increase purchase frequency, build customer loyalty, or clear inventory,…
GEO Tools for SMBs
AI-powered search is a new way for shoppers to discover products. ChatGPT, Perplexity, Claude, Gemini, and even…