Austrian online marketplace for refurbished electronics, household, and sports products, Refurbed, has reached the milestone of a gross merchandise volume of 3 billion euros. It has also announced a launch in 12 new European markets.
Refurbed was founded in 2017, in Vienna, Austria, with a goal of making consumption more sustainable by giving products multiple life cycles. It has grown into a team of 250 employees and currently offers around 55,000 products. The product categories range from smartphones, laptops and tablets to household appliances, e-bikes and winter sports equipment.
Sales of premium brands make up 90% of GMV
According to the company, it has sold more than 10 million products in Europe on the platform since its foundation. Now, Refurbed has crossed the threshold of a GMV of 3 billion euros. This is mostly driven by European sales of premium brands, which increased 113 percent in 2025. As a result, the share of premium sales in the GMV reached 90 percent.
Premium brands have expanded their product offering on the platform
Brands like Dyson and Kärcher have expanded their product offering in the Home & Garden category on the platform. At the same time, Apple, Samsung and Google products remain dominant in the consumer electronics category. The platform is now also seeing a shift towards new categories, like Kids & Baby. It seems that recommerce is increasingly becoming the norm for everyday purchases, and it is no longer limited to just purchases of electronics, according to the company.
Expansion to 12 new markets
Last year, Refurbed raised 50 million euros for European expansion. The funding round, as well as previous profitability, gave the company a sufficient financial basis to accelerate its rollout in Europe. It has now expanded into 12 new European markets: Spain, France, the United Kingdom, Poland, Slovakia, Slovenia, Croatia, Lithuania, Estonia, Latvia, Bulgaria and Luxembourg. The company is now active in a total of 24 countries, and can reach a total of 486 million consumers.
‘We have demonstrated that a circular business model can scale profitably’
“It is becoming the standard choice for more and more European consumers,” says Peter Windischhofer, co-founder and CEO of Refurbed, about buying refurbished products. “We have demonstrated that a circular business model can scale profitably. Exceeding 3 billion euros in gross merchandise volume and our expansion into 12 new markets confirm this convincingly.”
“We are seeing a clear, structural shift in consumer behavior’, says Kilian Kaminski, co-founder of Refurbed. “Smart and sustainable growth are no longer mutually exclusive. The circular economy is becoming mainstream. Europe has the opportunity to take the lead globally by proving that profitability and sustainability go hand in hand.”
