Ecommerce essentials, reimagined

A better checkout. One-click buying. More local payments.

We’ve updated some of the core WooCommerce capabilities to help you customize without code, convert more customers, and stay flexible with the world’s best open source ecommerce platform.

It’s faster, simpler, and converts 61% higher on desktop than using shortcode.

The Checkout block offers a more flexible way to manage the layout, flow, and design of your checkout. Whether it’s your first store or you’re scaling up, this intuitive visual builder lets you customize in real time and offer an enterprise-worthy checkout experience that fits your brand and customers.

With the Checkout block, you can:

Streamline local pickup

We’ve improved the display of delivery methods, so you can set custom local pickup options and include them in your checkout flow.

Simplify account creation

Convert guest buyers into loyal customers with post-purchase account creation. Shoppers can now create an account directly from the order confirmation page, and the new account will automatically be linked to their order.

Convert more customers

Offer a mobile-friendly and accessible buying experience with three fully customizable, pre-built templates.

Share checkout links
Auto-populate carts and send shoppers straight to checkout for instant bundle purchases. 

WooPay: the fastest way to check out on WooCommerce, full stop. 

Give returning shoppers a one-click checkout experience with their payment and shipping details securely stored for quick use across all WooPay-enabled stores. It’s built and supported by Woo, requires no additional setup, and helps remove friction and reduce abandoned carts.

No login, no form fatigue

Customers save their order information once — and can reuse it to buy in a single click on any WooCommerce store that supports WooPay.

It just works

Seriously. WooPay is mobile-optimized, built into WooCommerce, and fully compatible with Woo checkout, no plugin or API setup required.

Faster checkout = fewer abandoned carts

WooPay-enabled stores consistently convert over 70% of their return customers and perform at twice the standard guest checkout rate.

WooPayments has added even more convenience and flexibility with new support for Alipay, GrabPay, Multibanco, and WeChat Pay.

With this expanded slate of built-in payment methods, you can offer relevant local options at the right time in a matter of clicks. It’s a simple way to grow your international audience and boost global sales without adding new extensions.

Our team never stops working to make WooCommerce faster, stronger, and more secure. Here are some recent improvements and additions that can help your business grow.

Understand the true cost of each product sold 

Cost of Goods Sold is now built into WooCommerce core! 

By making this a native feature, we’ve ensured that all Woo stores can calculate the exact profit margin on every product and order — so you can track your financial performance and make data-driven decisions about pricing, marketing, and inventory.

A major upgrade for product promotions

We’ve introduced four new product collections to help you suggest the right products at the right time. With upsells, cross-sells, related products, and hand-picked recommendations now available, you can cross-promote in any context.

Sort it your way

New sorting options have been added to the Product Collection block, giving you comprehensive control over how you present products to customers.

Enable seamless brand management

WooCommerce Brands is now part of our core platform and available to use out of the box, no plugins required. Create dedicated pages for every brand you offer, add brand details to product pages, and help shoppers find them faster with brand-specific search.

Make a first impression

Wow customers from day zero with new Coming Soon templates. Whether it’s a major update, a new store launch, or a highly polished rebrand, keep customers engaged and excited to come back. 

View it live

Don’t design blind; use the new live email preview feature to see styling changes, modernize your design, and build shopper trust with consistent theme styles and branding across the board.

Understand your revenue at a glance in WooCommerce Analytics

Dive into the details and see what’s really driving sales with advanced order attribution reporting in WooCommerce Analytics. These comprehensive reports show the last touch in the shopper’s journey, broken down by campaign, channel, source, and device — so you can make data-driven decisions to get the most from your marketing.

Save time and money with UPS on WooCommerce Shipping

You can now buy discounted UPS labels directly through your Woo dashboard with WooCommerce Shipping. Give customers more shipping options at affordable prices, backed by flexible, on-time delivery.

Mobile optimization

Building on the success of the original desktop-focused design, our team is now updating spacing, fonts, and other elements to drive more conversions on mobile. . 

Skeleton loaders coming soon

It sounds spooky, but it’s not! A skeleton loader is a placeholder for information that’s still loading on a screen. For shoppers, they create a perception of a reduced wait time and indicate that something is in progress — bringing a more cohesive experience and better performance when elements of checkout need to be refreshed. 

Autocomplete on its way

Address autocomplete will be offered on the Checkout block in the near future and come built into WooPayments. We’ll also make additional autocomplete capabilities available for other payment gateways to offer as a value-add, if they bundle it in with their service. Autocomplete is great for cart conversion — especially on mobile, where filling out information can be more difficult and time-consuming.

Additional updates

Stay tuned for improvements that will optimize the use of space and provide better font consistency throughout the checkout experience. Beyond these upgrades, we’ll work on enhancing support for more custom field types, adding a custom field block, and opening up access to the inner blocks for rich custom field placement.