Vinted is performing well in 2025: revenue grows by 40 percent to over 1 billion euros. The company’s gross merchandise volume (GMV) surpasses the mark of 10 billion euros, according to CEO Thomas Plantenga on LinkedIn. “A big year for Vinted.”
Vinted, based in Lithuania, has become a well-known secondhand fashion marketplace. This year, for example, the company grew to become the leading clothing retailer in France, with a larger sales volume than Amazon and local competitors.
Germany now a top market
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According to CEO Plantenga, Vinted is on track for an annual revenue of over 1 billion euros, thanks to a 40 percent growth compared to last year. This is partly due to the strong performance in Germany, which has transformed “from a challenge into a top market” for the recommerce leader.
Diversification and expansion
In addition to clothing, Vinted now facilitates the trade of electronics, games, books, and toys. With Vinted Go and Vinted Pay, the company has broadened its activities in recent years, making shipping and payments more efficient.
‘The U.S. market is very immature’
Founded in 2008, the company operates in over twenty European countries and is now testing the U.S. market by establishing a connection between London and New York that allows buyers and sellers in each location to trade with each other. “The US market is very immature,” says Plantenga. The penetration of second-hand is still very small there. “So for us, that is a huge opportunity.”
8 billion valuation
Its strategy is paying off for Vinted’s owners. According to the Financial Times, Vinted is in talks to sell a portion of its shares, at a valuation of around 8 billion euros, “in a deal that would underscore the platform’s expansion while allowing some early investors to cash out”.
A share sale would underscore Vinted’s expansion
According to insiders, the planned share transaction involves hundreds of millions of euros. The latest valuation is about 3 billion euros higher than it was a year ago.
From marketplace to ecosystem
In 2023, when the company said it was already IPO-ready, Vinted became profitable for the first time. Last year, the profit quadrupled to 76.7 million euros. The company is in a transformative phase, says Plantenga on LinkedIn: “We are laying the groundwork to shift from a marketplace to a global ecosystem, making second-hand the first choice worldwide.”
