Traditionally, the sales of trucks, cargo, construction, agricultural and other machinery mostly takes place in physical stores from dealers. Reaching a wider audience is often difficult for these sellers. The Truck1 platform brings the sales of these vehicles to the online market.
Truck1 is a European platform, based in Germany, where dealers and sellers can advertise their products. While Truck1 calls itself an online marketplace, it does not sell the products. Instead, users can advertise cars or other vehicles, like cargo, construction, agricultural and other types of machinery. The platform then provides lead generation, which allows dealers and sellers to become active on the cross-border ecommerce market.
Active in all European markets
The platform initially focused on Germany, but it now operates in all European markets. According to Truck1, Germany, France, the Netherlands and Poland are their most significant markets. The platform is available in 33 languages, and it has more than 4 million unique visitors per month. This means that dealers and sellers can easily make deals with cross-border buyers.
Truck1 is available in 33 languages and has more than 4 million unique visitors per month
The platform now has more than 2,000 advertisers. These can display their inventory on the Truck1 platform. But it also offers marketing tools to boost these ads on other channels. For example, it offers remarketing, which means that advertisements are visible on search engines, partner sites and social networks. Users can also export and import their catalogs to other websites.
‘Simplifying advertising communications with the app’
While Truck1 has been active in the market for 22 years now, over the years it has gradually expanded its suite of tools as well as its product categories. And it is still expanding. It has recently announced the launch of its first mobile app. “The mobile application will allow dealers to manage their online inventory and ads, and also simplify advertising communications, making them faster and more effective”, said a spokesperson of the company.
‘We want to turn an even greater portion of our clients into happy clients’
The platform hopes to attract dealers to the new app, while increasing customer retention at the same time. It also wants to expand its traffic channels and launch more internal products. “We want to turn an even greater portion of our clients into happy clients, who are successfully achieving their business goals.”
