How to move your custom site to WooCommerce (and why you should)
Running your ecommerce business on a custom-built platform can make scaling with flexibility and control a real…
New Ecommerce Tools: February 4, 2026
Every week we publish a rundown of new services for ecommerce merchants. This installment includes rollouts for…
Why your store’s PHP version matters (and how to check it)
Behind every WooCommerce store is software written in PHP. You don’t need to know how it works,…
New Ecommerce Tools: January 21, 2026
Every week we publish a list of new products and services for ecommerce merchants. This installment includes…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
New Ecommerce Tools: December 31, 2025
Since 2016 I’ve published a weekly rundown of new services for ecommerce merchants. This final 2025 installment…
A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Prepare your business for 2026 EU tax changes
In today’s world of borderless online shopping, charging the right taxes at the right time for customers…
WooCommerce product types: a complete guide
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
Polestar Additionals grows B2C sales 232% with WooCommerce
Polestar is an electric car brand with an emphasis on performance and a sustainable future. Combining innovative…
New Ecommerce Tools: November 19, 2025
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
A guide to ecommerce shipping
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers, boosting…
Is it Time to Un-Sass?
Several weeks ago, I participated in Front End Study Hall. Front End Study Hall is an HTML…
GEO Tools for SMBs
AI-powered search is a new way for shoppers to discover products. ChatGPT, Perplexity, Claude, Gemini, and even…
Authentic Influencers Reshape Purchasing Across Industries
Brands are shifting away from traditional ad-heavy strategies and turning to niche influencers whose authenticity and expertise…
Compare the top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your own…
Keeping Article Demos Alive When Third-Party APIs Die
After four years, the demos in my “Headless Form Submission with the WordPress REST API” article finally…
New Ecommerce Tools: July 23, 2025
Every week we publish a handpicked list of new products and services from vendors to ecommerce merchants….
Q&A with Brodo Broth Company
We sat down with the Brodo team — chef and founder Marco Canora and CEO Andrew Garner…
A WordPress to Drupal CMS migration for DamFailures
The Goal The Damfailures.org team wanted a fresh, new look for their website. Something that would help…
The ten best organic marketing ideas for ecommerce
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
WooCommerce pricing: How much does it cost to run a store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source ecommerce…