The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
If you’re looking to start an online business and don’t want to deal with managing inventory, product…
Editor’s note: This article is outside the typical range of topics we normally cover around here and touches on sensitive…
PickandMix.com is an online sweet shop based in the UK that allows customers to choose custom mixes…
Dutch fulfillment company Monta has realized its previously announced expansion into France. The company recently opened its…
If you’re thinking about starting to sell online, you may be considering a subscription business model. It’s…
If you sell digital products — like software, streaming content, or other intangible goods — to customers…
Grabbing a top spot on Google is a win for visibility and essential for driving clicks and…
French software company Stockly is a stock pooling and exchange solution for online sellers. The company now…
Before Brexit, merchants could sell cross-border into the U.K. and mainland Europe with relative ease. Both belonged…
Buy-now pay-later loans can boost cash flow for wholesalers and retailers in 2025 and beyond. Business-to-business sales…
According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its…
Universal Yums is a subscription snack box offering tasty treats from around the world. Customers can choose…
New ecommerce entrepreneurs are not typically software engineers or graphic designers. Many online stores therefore look alike,…
Your business is up and running, or is about to launch, but perhaps you’re having trouble figuring…
Bidding on competitor names has always been controversial in pay-per-click advertising. IBM could bid on “Amazon Web…
Content drives search engine optimization and email and social media marketing, providing the fuel for each. In…
Resources from the design community can enhance an ecommerce site. Here is a collection of new web…
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…
The future of cross-border e-commerce hinges on local, on-demand production to meet evolving demands from lawmakers, regulators,…
If Zalando acquires About You, the company will not only strengthen its position in the consumer market…
Marketplace solution provider Mirakl has announced the acquisition of Adspert, a data-driven advertising optimization tool. Thanks to…
Let’s get one thing straight from the start: Scaling a business is different from growing a business….
More than eight in ten Dutch people bought online in the first half of this year, a…