Americans Could Lose 7% of Their Lives to Social Media
Americans could lose almost 7% of their lives noodling on social media, according to a new study…
Digital-First Brands Gaining Ground With Younger, Resilient Shoppers
Retail’s power dynamic is shifting fast — and younger consumers are in the driver’s seat. While older…
Why and how to write a powerhouse ecommerce newsletter
You have a great online store, sparkling product photos and descriptions, a seamless checkout process, and a…
AI Is Diluting Your Brand
A combination of fear and necessity may create a renaissance of sorts for brand marketing. Many retail…
How to start an online business
When you start an online business, there’s a lot to think about. Coming up with a winning…
Google’s EEAT Done Right
Google instructs its human quality raters to apply “EEAT” when evaluating a page on search results. “Experience,…
How to start shipping internationally
We truly live in a global marketplace. When you sell online, there’s no need to limit your…
From trends to profits: the best products to sell online in 2025
Whether you’re starting your first business, looking for new products to sell, or launching your tenth brand,…
The Lost CSS Tricks of Cohost.org
You would be forgiven if you’ve never heard of Cohost.org. The bespoke, Tumblr-like social media website came and…
How to start a YouTube channel: Real success stories
YouTube has eclipsed Netflix and Disney as the go-to streaming platform, a fact that underlines its tremendous…
Why Smart Search Matters: The Key to Higher E-Commerce Conversions
Online search remains a cornerstone of the digital shopping experience, yet many e-commerce sites still miss the…
Build, grow, and keep your email list — the complete guide
It’s one of the most valuable marketing assets you can build. Email list growth and engagement represents…
What is return on investment for online businesses?
Is your online business or website successful? Did your marketing campaign work? Is your ecommerce store growing?…
Another Privacy Pivot in Ad Targeting
Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take…
A Playbook for Influencer Marketing
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry…
When to hire a business services provider
Starting an online business is exciting, but the path to sustainable success is built on preparation, organization,…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
How to Change a Domain Name in Shopify
For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any…
My 8-Step Ecommerce Hiring Process
This week’s episode of “Ecommerce Conversations” continues my masterclass series on entrepreneurship. Thus far in 2025 I’ve…
TikTok marketing: A guide for WooCommerce stores
Social media is an extremely powerful way to engage with your audience, promote your brand, increase sales,…
72 million Europeans gain access to TikTok Shop
Starting today, TikTok Shop is available in Germany, France, and Italy, where a total of 72.1 million…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
How to start a subscription business
Consumers spent over $31 billion globally on subscription box services in 2023 and that market is expected…