Another Privacy Pivot in Ad Targeting
Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take…
A Playbook for Influencer Marketing
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry…
When to hire a business services provider
Starting an online business is exciting, but the path to sustainable success is built on preparation, organization,…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
How to Change a Domain Name in Shopify
For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any…
My 8-Step Ecommerce Hiring Process
This week’s episode of “Ecommerce Conversations” continues my masterclass series on entrepreneurship. Thus far in 2025 I’ve…
TikTok marketing: A guide for WooCommerce stores
Social media is an extremely powerful way to engage with your audience, promote your brand, increase sales,…
72 million Europeans gain access to TikTok Shop
Starting today, TikTok Shop is available in Germany, France, and Italy, where a total of 72.1 million…
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on…
How to start a subscription business
Consumers spent over $31 billion globally on subscription box services in 2023 and that market is expected…
AI Will Help Advertisers and Shoppers
In what seems like no time at all, artificial intelligence has become a mainstream business tool. One…
The seven best enterprise ecommerce platforms
If you’re in charge of running a high-volume store, you’re familiar with the constant pressure to optimize…
AI Translates Retail Jargon Into Shopper-Friendly Content
Consumer research reveals that a lack of product details is a big selling problem for online marketers….
How to make money as an artist
Making a living as an artist is more achievable than you might think. With a bit of…