How to move your custom site to WooCommerce (and why you should)
Running your ecommerce business on a custom-built platform can make scaling with flexibility and control a real…
Responsive Hexagon Grid Using Modern CSS
Five years ago I published an article on how to create a responsive grid of hexagon shapes….
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Why E.U. Ecommerce Rules Seem Complex
Merchants often ask me to explain E.U. ecommerce regulations. I usually start with a warning: There is…
AI Favors Ecommerce Giants — for Now
Artificial intelligence has seemingly raised the barriers to ecommerce success. The industry has long been a David-and-Goliath…
That Time I Tried Explaining HTML and CSS to My 5-Year Old Niece
I would like to tell you what I learned from a five-year old child about HTML and…
CFO: Brands Rarely Max Out Meta Ads
Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely…
The “Most Hated” CSS Feature: tan()
Last time, we discussed that, sadly, according to the State of CSS 2025 survey, trigonometric functions are deemed…
Subscription Pro on Growth, Churn, LTV
For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded…
Getting Creative With shape-outside
Last time, I asked, “Why do so many long-form articles feel visually flat?” I explained that: “Images…
Recreating Gmail’s Google Gemini Animation
I always see this Google Gemini button up in the corner in Gmail. When you hover over…
A guide to ecommerce shipping
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers, boosting…
What Can We Actually Do With corner-shape?
When I first started messing around with code, rounded corners required five background images or an image…