What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When you…
Answer Engine Optimization, Explained
Answer engine optimization is not new. Google has answered queries directly on search results pages since 2014…
Building a market leader: Boost Oxygen’s ecommerce journey with Woo
Boost Oxygen is the leading seller of portable, supplemental oxygen canisters in the world. They sell lightweight…
New Ecommerce Tools: June 12, 2025
We publish a rundown each week of new products and services from vendors to ecommerce merchants. This…
Nine steps to a successful business strategy
You’ve written a business plan. You’ve chosen a business model. You may have even started selling already….
How to reach your target audience and gain loyal customers
Marketing that tries to reach everyone usually ends up reaching no one. That doesn’t mean no one…
SEO for Google’s AI Fan-Out Results
Google introduced “fan-out” search results in a March 2025 blog post announcing AI Mode, its expanded version…
Smarter B2B Site Search Starts With Clean, AI-Optimized Data
Search and discovery innovations are fueling a digital transformation in B2B e-commerce. For manufacturers, distributors, and wholesalers,…
New Ecommerce Tools: June 5, 2025
This week’s rundown of new products from companies offering services to ecommerce merchants includes rollouts for local…
How to run an ecommerce sale that attracts customers and grows profits
If you’re managing an online store, you’ve likely felt the pressure to run more frequent promotions. However,…
The ultimate ecommerce website launch checklist
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
New Ecommerce Tools: May 29, 2025
This week’s rundown of new products from companies offering services to ecommerce merchants includes cross-border shipping, agentic…
13 Consumer trends that are reshaping ecommerce in 2025
Ecommerce is an industry that’s always on the cusp of a new trend. Whether it’s a new…
YouTube Ad Secrets for Ecommerce
As a kid, Brett Curry was fascinated by TV commercials. Now the owner of OMG Commerce, an…
Why and how to write a powerhouse ecommerce newsletter
You have a great online store, sparkling product photos and descriptions, a seamless checkout process, and a…
Despite Satisfying Advice, Consumer AI Distrust Persists: Study
Most consumers are satisfied with the recommendations they receive from AI shopping assistants, yet skepticism about the…
How Search Console Reveals AI Overviews
Google’s AI Overviews answers queries directly on search result pages. The feature often eliminates the need to…
Build a Business You Love
For this week’s “Ecommerce Conversations,” I’m offering another master class on entrepreneurship. It’s my fourth this year,…
Exploring multi-store functionality in WooCommerce
This article was contributed by Mitchell Callahan, Founder at Saucal. Mitchell Callahan and his partner Dominik Sauter…
Exploring multi-store functionality in WooCommerce
This article was contributed by Mitchell Callahan, Founder at Saucal. Mitchell Callahan and his partner Dominik Sauter…
New Ecommerce Tools: May 15, 2025
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…
This Isn’t Supposed to Happen: Troubleshooting the Impossible
I recently rebuilt my portfolio (johnrhea.com). After days and days of troubleshooting and fixing little problems on…
How to start an online business
When you start an online business, there’s a lot to think about. Coming up with a winning…
Google sued by owner of Italian price comparison platform
Italian company Moltiply Group, which operates popular price comparison website Trovaprezzi, has announced that it is suing…