Meta Ads Pixel Tracking, Explained
The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are…
Most sellers active on 6 marketplaces
On average, online sellers are active on six different marketplaces. As 63 percent of consumers prefer marketplaces…
Subscription Pro on Growth, Churn, LTV
For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded…
Local online stores dominate Dutch market
Large international online platforms have grown rapidly in the Netherlands in recent years. However, local players still…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Startup Vet Revives Legacy Fitness Brand
Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men’s cosmetics provider,…
Strategies to control costs and delight shoppers during peak shopping seasons
Peak shopping seasons like Black Friday/Cyber Monday, Valentine’s Day, and the summertime can either propel your revenue…
Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine it,…
Top 10 online shops drive growth in German ecommerce
Amazon remains by far the largest online shop in Germany, ahead of local players Otto and Zalando….
Agentic Commerce Has Arrived
AI shopping agents, once a combination of novelty and hype, are becoming a viable ecommerce sales channel….
Economy Candy: Three generations of sweets and success
We recently got to visit Mitchell and Skye Cohen at Economy Candy to learn about the history…
New Ecommerce Tools: October 1, 2025
Our handpicked list this week of new products and services for ecommerce merchants includes updates on sustainable…
Less than 15% of customers place a second online order
Only 14.77 of online shoppers return to an online store to place a second order. And even…
How to boost peak season conversion rates with Stripe
The end-of-year holidays are unsurprisingly the biggest, most competitive time of the year for many online merchants….
CFO Shifts to Menswear, Egyptian Roots
In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid…
Ecommerce in Europe grows 7 percent
Online consumer spending in Europe grew by 7 percent last year, reaching 819 billion euros. For this…
New Ecommerce Tools: September 25, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel…
Retailers Double Down on Marketplace Expansion Amid Rising Data Risks
Retailers are increasingly turning to third-party marketplaces to broaden their reach and accelerate growth. These platforms provide…
A guide to ecommerce shipping
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers, boosting…
Prime Time for Merchant-Publisher Deals?
AI-generated search results are crushing some digital news publishers, and it’s oddly an opportunity for ecommerce brands….
Playing the Long Game: How Retailers Can Use Tech To Mitigate Trade Turbulence
The U.S. is entering a new era of trade relations, one characterized by the recalibration of trade…
How to upsell and cross-sell your way to higher revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better. That’s…
Kaufland: strong growth in Poland and Austria
One year after launching its marketplace in Poland and Austria, Kaufland has already achieved strong growth. It…
Strong platform dependence in Türkiye
Most online sellers in Türkiye use only one marketplace to sell their products. This makes them highly…