SMBs Investing More in Marketing, Still Guessing What Works
Small and medium-sized businesses (SMBs) globally continue to face a turbulent economy. Research indicates that current market…
Meta Ads Pixel Tracking, Explained
The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine it,…
Retailers Double Down on Marketplace Expansion Amid Rising Data Risks
Retailers are increasingly turning to third-party marketplaces to broaden their reach and accelerate growth. These platforms provide…
EU wants to reform cookies
The European Commission wants to simplify the use of cookies on websites. It is considering the removal…
How Brands Boost ROI with Smart Data
Ecommerce marketers know the challenge of delivering relevant promotions to prospects without violating privacy rules and norms….
Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
Retailers are under pressure to deliver fast, personalized customer experiences (CX) at scale. Many are exploring generative…
Google-Criteo Deal Unlocks Retail Media
Google is about to give agencies and advertisers access to prime retail media placements on ecommerce sites…
36 Ways to Revive an Ecommerce Business
Listeners and readers of “Ecommerce Conversations” know I occasionally depart from interviews to share my experiences owning…
Triple Whale’s Moby AI Gets Things Done
We’ve all heard the buzz surrounding agentic AI agents. What’s missing for many of us is how…
Ad Attribution Gets a Crystal Ball
Advertising attribution is supposed to identify and assign credit to the actions and campaigns that lead to…
Privacy-Safe Attribution Avoids User Tracking
Four years after Apple broke mobile app attribution in iOS 14.5, an emerging class of privacy-safe aggregated…
The power of personalization: Converting browsers into buyers
When it comes to ecommerce, personalization isn’t just a nice-to-have, it’s essential for creating a stronger customer…
AI Adoption Lags in E-Commerce, Revenue Ops Despite Billions at Stake
Artificial intelligence (AI) adds significant value across various use cases, including retail, banking, and e-commerce platforms. However,…
WooCommerce pricing: How much does it cost to run a store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source ecommerce…
USPS Warns of ‘Brushing’ Scam Behind Surprise E-Commerce Deliveries
The U.S. Postal Service is warning consumers about a growing scam called “brushing,” where unsolicited packages are…
Understanding and troubleshooting failed orders
Running an online store means making sure every part of the shopping experience goes smoothly. So when…
What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When you…
New Ecommerce Tools: June 5, 2025
This week’s rundown of new products from companies offering services to ecommerce merchants includes rollouts for local…
The ultimate ecommerce website launch checklist
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
13 Consumer trends that are reshaping ecommerce in 2025
Ecommerce is an industry that’s always on the cusp of a new trend. Whether it’s a new…
Americans Could Lose 7% of Their Lives to Social Media
Americans could lose almost 7% of their lives noodling on social media, according to a new study…
New Ecommerce Tools: May 22, 2025
We publish a rundown each week of new products from companies offering services to ecommerce merchants. This…