‘Helpful Content’ per Google’s Latest Guidelines
Last month I addressed Google’s updated guidelines for its quality raters, the thousands of people who manually…
Last month I addressed Google’s updated guidelines for its quality raters, the thousands of people who manually…
Product category pages target high-volume search queries. Optimizing those pages for organic search rankings can be difficult,…
Merchants squander search-engine opportunities when they publish bare-bones product detail pages. The practice of ranking a product…