Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Google’s Spam Updates, Explained
Google completed its August 2025 algorithm update a few days ago. The update coincided with Google’s cancellation…
Google’s EEAT Done Right
Google instructs its human quality raters to apply “EEAT” when evaluating a page on search results. “Experience,…
How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
‘Helpful Content’ per Google’s Latest Guidelines
Last month I addressed Google’s updated guidelines for its quality raters, the thousands of people who manually…
SEO for Product Category Pages in 7 Steps
Product category pages target high-volume search queries. Optimizing those pages for organic search rankings can be difficult,…
Product Page SEO: 5 Content Tactics
Merchants squander search-engine opportunities when they publish bare-bones product detail pages. The practice of ranking a product…