Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Google completed its August 2025 algorithm update a few days ago. The update coincided with Google’s cancellation…
Google instructs its human quality raters to apply “EEAT” when evaluating a page on search results. “Experience,…
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
To run a successful online store, you not only have to attract the right audience to your…
Last month I addressed Google’s updated guidelines for its quality raters, the thousands of people who manually…
Product category pages target high-volume search queries. Optimizing those pages for organic search rankings can be difficult,…
Merchants squander search-engine opportunities when they publish bare-bones product detail pages. The practice of ranking a product…