How Keywords Drive Helpful Content
Keyword rankings no longer guarantee organic traffic. A decade ago, we could estimate traffic to pages in…
How to improve bounce rate: An online store owner’s guide
To run a successful online store, you not only have to attract the right audience to your…
‘Helpful Content’ per Google’s Latest Guidelines
Last month I addressed Google’s updated guidelines for its quality raters, the thousands of people who manually…
SEO for Product Category Pages in 7 Steps
Product category pages target high-volume search queries. Optimizing those pages for organic search rankings can be difficult,…
Product Page SEO: 5 Content Tactics
Merchants squander search-engine opportunities when they publish bare-bones product detail pages. The practice of ranking a product…