Why European Ecommerce Fails in the U.S.
Growing up and working in Europe taught me an important lesson about ecommerce: what succeeds there often…
FAQs for Google’s ‘Preferred Sources’
Google’s recently announced “preferred sources” feature is not exactly new. The feature, which allows searchers to designate…
What’s !important #12: Safari Testing, ::checkmark, HTML Anchor Positioning, and More
What’s !important #12 talks about the old (testing in Safari when you don’t have Safari), the new…
What’s !important #11: 3D Voxel Scenes, Flying Focus, CSS Syntaxes, and More
If 3D voxel scenes (that you can style), flying focus animations, or new CSS syntaxes sound like…
Rakuten France looks for a buyer
Rakuten France, formerly known as PriceMinister, is looking for a buyer for its marketplace. The platform has…
What I’d tell every ecommerce merchant about hosting before they launch
I’ve spent over a decade as a partner and consultant to some of the largest hosting companies….
What’s !important #10: HTML-in-Canvas, Hex Maps, E-ink Optimization, and More
Developers have been experimenting with HTML-in-Canvas, a hexagonal world map-analytics feature, a web-based OS for e-ink devices,…
Bureaucracy weighs heavily on German online sellers
Nine out of ten German online sellers say that bureaucratic procedures place a heavy or very heavy…
‘Ask Maps’ Elevates Local Merchants
Google Maps latest AI-driven feature is a big opportunity for local businesses to elevate visibility. Consumers can…
How to migrate from Webflow to WooCommerce
Your business has outgrown Webflow. Whether it’s the integration limitations, the lack of data control, or the…
How to prepare your store for AI-driven commerce
The way people find products has a new channel. AI assistants like ChatGPT, Google’s AI Mode, Gemini,…
How to start a pet business (best online tips and tools)
The pet industry is growing rapidly, and there’s no holding it back. People love their pets, and…
Front-End Fools: Top 10 April Fools’ UI Pranks of All Time
April Fools’ Day pranks on the web imply that we’re not trying to fool each other every…
What’s !important #8: Light/Dark Favicons, @mixin, object-view-box, and More
Short n’ sweet but ever so neat, this issue covers light/dark favicons, @mixin, anchor-interpolated morphing, object-view-box, new…
Framework for Quality AI Content Marketing
AI-generated marketing content is only effective when it attracts organic traffic from search engines, LLMs, and Google…
Shein: ‘More than six hundred sales partners in Germany’
Shein says it has thousands of sales partners across Europe, including more than six hundred in Germany….
What’s !important #7: random(), Folded Corners, Anchored Container Queries, and More
For this issue of What’s !important, we have a healthy balance of old CSS that you might’ve…
The End of ‘Spray and Pray’ Email Marketing
Marketing with generic email blasts is outdated. It’s time to put a new tool to work: personalized…
What’s !important #6: :heading, border-shape, Truncating Text From the Middle, and More
Despite what’s been a sleepy couple of weeks for new Web Platform Features, we have an issue…
An Exploit … in CSS?!
Ok, take a deep breath. We’ll have some fun understanding this vulnerability once you make sure your…
Interop 2026
Interop 2026 is formally a thing. So, you know all of those wild, new CSS features we’re…
What’s !important #5: Lazy-loading iframes, Repeating corner-shape Backgrounds, and More
This issue of What’s !important is dedicated to our friends in the UK (aka me), who are…
Google Discover for Ecommerce
As AI Overviews and shopping agents divert clicks away from traditional search results, Google Discover may provide…
What’s !important #4: Videos & View Transitions, Named Media Queries, How Browsers Work, and More
Neither Chrome, Safari, nor Firefox have shipped new features in the last couple of weeks, but fear…