What’s !important #15: Boundary-aware CSS, Time-based CSS, Full-bleed CSS, and More
Similar to last time, What’s !important #15 is pretty stacked — read all about boundary-aware CSS, making…
Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans
Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal…
Poor Ad Recall Threatens Brand Discovery, Visibility in AI Era
Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery,…
What’s !important #14: Gap Decorations, random(), field sizing, and More
I know you’re busy, so for What’s !important #14, I’ll be sprinting through what’s been a stacked…
Platform-Switching Tax: The Hidden Cost Every Multi-Platform Seller Pays
You know the drill. You open Shopify in the morning. Switch to Amazon at lunch. Check Instagram’s…
DHL EU suspension hits UK online shops
Customers of DHL Globalmail in the United Kingdom will soon no longer be able to send parcels…
What’s !important #13: @function, alpha(), CSS Wordle, and More
CSS functions, the alpha() function, Grid Lanes, some things about <dialog> that you might not know, CSS…
Why European Ecommerce Fails in the U.S.
Growing up and working in Europe taught me an important lesson about ecommerce: what succeeds there often…
FAQs for Google’s ‘Preferred Sources’
Google’s recently announced “preferred sources” feature is not exactly new. The feature, which allows searchers to designate…
What’s !important #12: Safari Testing, ::checkmark, HTML Anchor Positioning, and More
What’s !important #12 talks about the old (testing in Safari when you don’t have Safari), the new…
What’s !important #11: 3D Voxel Scenes, Flying Focus, CSS Syntaxes, and More
If 3D voxel scenes (that you can style), flying focus animations, or new CSS syntaxes sound like…
Rakuten France looks for a buyer
Rakuten France, formerly known as PriceMinister, is looking for a buyer for its marketplace. The platform has…
What I’d tell every ecommerce merchant about hosting before they launch
I’ve spent over a decade as a partner and consultant to some of the largest hosting companies….
What’s !important #10: HTML-in-Canvas, Hex Maps, E-ink Optimization, and More
Developers have been experimenting with HTML-in-Canvas, a hexagonal world map-analytics feature, a web-based OS for e-ink devices,…
Bureaucracy weighs heavily on German online sellers
Nine out of ten German online sellers say that bureaucratic procedures place a heavy or very heavy…
‘Ask Maps’ Elevates Local Merchants
Google Maps latest AI-driven feature is a big opportunity for local businesses to elevate visibility. Consumers can…
How to migrate from Webflow to WooCommerce
Your business has outgrown Webflow. Whether it’s the integration limitations, the lack of data control, or the…
How to prepare your store for AI-driven commerce
The way people find products has a new channel. AI assistants like ChatGPT, Google’s AI Mode, Gemini,…
How to start a pet business (best online tips and tools)
The pet industry is growing rapidly, and there’s no holding it back. People love their pets, and…
Front-End Fools: Top 10 April Fools’ UI Pranks of All Time
April Fools’ Day pranks on the web imply that we’re not trying to fool each other every…
What’s !important #8: Light/Dark Favicons, @mixin, object-view-box, and More
Short n’ sweet but ever so neat, this issue covers light/dark favicons, @mixin, anchor-interpolated morphing, object-view-box, new…
Framework for Quality AI Content Marketing
AI-generated marketing content is only effective when it attracts organic traffic from search engines, LLMs, and Google…
Shein: ‘More than six hundred sales partners in Germany’
Shein says it has thousands of sales partners across Europe, including more than six hundred in Germany….
What’s !important #7: random(), Folded Corners, Anchored Container Queries, and More
For this issue of What’s !important, we have a healthy balance of old CSS that you might’ve…