Another Privacy Pivot in Ad Targeting
Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take…
AI Will Help Advertisers and Shoppers
In what seems like no time at all, artificial intelligence has become a mainstream business tool. One…
The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
Print Ads Are an Ecommerce Opportunity
Print magazines can be an unusual opportunity for niche ecommerce merchants. Digital advertising dominates ecommerce, with good…
Outstanding Marketing Campaigns from 2024
Every December we publish a rundown of innovative marketing campaigns for the year. We handpick campaigns from…
Holiday 2024 Marketing Campaigns from Top Brands
It’s time to be inspired by some of this year’s top holiday campaigns. In 2024, global brands…
Branding Comes First, Says Sharma Brands Owner
To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They…