Lawmakers Eye Dynamic Ecommerce Pricing
Several American lawmakers have expressed an interest in limiting or prohibiting data-driven price changes. The recent activity…
E-Commerce Orders Surged in 2025, Dominated by Top-Performing Brands
E-commerce orders in the United States jumped 147% year-over-year in 2025, with more than half that growth…
Why E.U. Ecommerce Rules Seem Complex
Merchants often ask me to explain E.U. ecommerce regulations. I usually start with a warning: There is…
Postcard From Web Directions Dev Summit, 2025
Author’s Note: There are already wonderful recaps of the Web Directions Developer Summit I spoke at in…
‘Instagram is the leading social commerce platform in Germany’
Three in ten German consumers shop via social media. Instagram is used the most: 15 percent of…
Ecommerce Success with Fractional Talent
In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a…
How Landyachtz built a personalized growth engine with Klaviyo and WooCommerce
The skater-owned brand currently drives 11% of total revenue via marketing automation in Klaviyo, with continued plans…
Digital ID in Mobile Wallets Is Helping Pull Shoppers Back In-Store
Shoppers’ acceptance of mobile wallets is firmly established. What began as a convenient way to pay has…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
Unified Platforms and Agentic AI Will Define E-Commerce in 2026
Digital vendors and e-commerce businesses enter 2026 facing a radically changed retail landscape, shaped by rising customer…
New Ecommerce Tools: December 31, 2025
Since 2016 I’ve published a weekly rundown of new services for ecommerce merchants. This final 2025 installment…
New Books: Swiftynomics, UX Skills, More
Working females are central to the modern economy, says the author of “Swiftynomics.” That book, plus titles…
A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Ecommerce Marketing amid AI ‘Slop’
“Slop” is the word of the year for 2025, according to the human editors of the Merriam-Webster…
How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two skateboarders…
From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business in…
Can AI-Driven Intent Shopping Eclipse Chinese Retail Models?
Walmart and OpenAI’s October partnership could be the most significant shift in e-commerce since the “Buy Now”…
CFO: Brands Rarely Max Out Meta Ads
Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely…
WooCommerce product types: a complete guide
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
How U.S. Merchants Fail E.U. Consumers
U.S. merchants eyeing European expansion see 450 million consumers unified under common trade regulations. The reality is…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
New Ecommerce Tools: November 26, 2025
Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…