Omnichannel Playbook for Beauty Brands
I met recently with a spa manager in California to introduce her to a French beauty brand….
5 Levers Drive CAC, Says Ad Pro
Hal Smith says lowering clients’ customer acquisition cost on Meta and Google is a focus of his…
Google removes product carousels in Europe
Product carousels have almost entirely disappeared from Google’s shopping-related search results in the European Economic Area (EEA)….
New Ecommerce Tools: September 16, 2026
This week’s rundown of new products and services for merchants includes updates on international shipping, cross-border payments,…
Branded Sites Are Vital for Merchants
Visibility across Google Search, generative AI, and other organic channels is increasingly challenging. Some pundits question the…
Agency Owner on New-Store Strategies
I asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract…
ECDB: Bol widens lead over Amazon.nl
Bol increased its lead over Amazon last year, according to a new ECDB ranking of ecommerce in…
Influencers Mostly Skip Disclosure
The challenge with enforcing influencer disclosure rules starts with the definition. Neither the U.S. Federal Trade Commission’s…
‘German online stores less visible on Google’
The organic visibility of large online stores in Germany is under pressure. Last June, on average, they…
Small Businesses Put AI to Work in Digital Marketing
Among U.S. small businesses, AI adoption has climbed from 26% in 2023 to 87% this year as…
Compare Group expands to 4 new European markets
Compare Group, which owns several price comparison platforms, will expand to Spain, Portugal, Italy and Austria on…
New Ecommerce Tools: September 2, 2026
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
Competing with Wicked Fast Delivery
Some of the most recognizable ecommerce retailers and marketplaces are pushing fast delivery to the extreme and…
How better data helps you reduce ecommerce returns
When ecommerce returns reduce profitability, you might think of logistics or tightening policies. But what if the…
How to write a return policy your team can actually follow
Pick a recent return and walk through the whole process, starting from the customer’s first message all…
New Ecommerce Tools: August 26, 2026
This week’s installment includes new products and services for popups, site builders, subscriber lists, drone deliveries, livestreaming,…
BattlBox’s Path from YouTube to Netflix
How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman. He co-launched…
Ecommerce fulfillment: How to know when you’ve outgrown your process
Packing 200 orders a day is manageable, but once you grow to 2,000 orders, you’ll need a…
Ecommerce logistics issues are about visibility and connection
A promotion goes live and a bestselling product runs out while orders keep piling up. Returns come…
New Ecommerce Tools: August 19, 2026
My rundown this week of new services for merchants includes updates on page builders, warehousing, dropshipping, real-time…
‘About’ Pages Shape AI Visibility
“About” pages were unrelated to search engine optimization until Google instructed its human raters to consider the…
Adobe Finds Most Retail Apps Are One and Done
Retail apps often have a short lifespan after customers download them, according to recent Adobe research. Nearly…
5 Predictions for 2026 Holiday Shopping
U.S. and global holiday ecommerce sales should grow year over year in 2026, shaped by AI referrals,…
Email Open Bloat and Deliverability
The goal of email deliverability is to ensure messages reach recipients’ inboxes, avoiding spam folders or outright…