CFO: Brands Rarely Max Out Meta Ads
Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely…
How U.S. Merchants Fail E.U. Consumers
U.S. merchants eyeing European expansion see 450 million consumers unified under common trade regulations. The reality is…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
New Ecommerce Tools: November 26, 2025
Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…
New Ecommerce Tools: November 19, 2025
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
Natural Toothpaste Propels Wellnesse.com
Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…
Canada Still Works for U.S. Sellers
Cross-border ecommerce between the United States and Canada has rarely been more uncertain than in 2025. Nonetheless,…
New Ecommerce Tools: November 12, 2025
This week’s installment of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel…
AI Makes Loyalty Programs Smarter
Artificial intelligence is transforming ecommerce customer loyalty programs. A May 2025 analysis found a “strong positive correlation”…
European retail media market doubles
This year, advertisers in Europe are expected to double their spending on retail media. This means that…
AI Shopping Surge Exposes Retailers’ Slow, Cautious Response
Artificial intelligence (AI) shopping tools are rapidly reshaping how consumers discover and evaluate products. Yet even as…
Badeloft increases email-driven revenue by 40% with Klaviyo and WooCommerce
Badeloft was born from a shared vision among three long-time friends — Cedric, Eric, and Tyler. Driven…
Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns
Shoppers will be looking for year-end deals like they always do as the holidays approach, but more…
Five ways automation will scale your ecommerce business
When you think of automation in ecommerce, what comes to mind? There’s greater day-to-day efficiency; aligning processes…
Fragrance Revival improves refund rates by 32% with ShipStation and Woo
Fragrance Revival, a brand under Brilliant Enterprises, specializes in recreating discontinued scents and crafting new in-house fragrances…
Build customer trust and loyalty by syncing online and in-store orders with Square
Retail isn’t just about ringing up sales anymore; it’s about stitching together moments of customer trust from…
SMBs Investing More in Marketing, Still Guessing What Works
Small and medium-sized businesses (SMBs) globally continue to face a turbulent economy. Research indicates that current market…
From Urgency to Endurance: Extended Events Can Drive Record Retail Sales
Shoppers aren’t rushing anymore — they’re pacing. Retailers have taken notice, moving beyond one-day flash deals and…
Recommerce for the Holidays
The resale economy is no longer a niche. As the 2025 Christmas shopping season approaches, the sale…
Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth
Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing…