SMBs Investing More in Marketing, Still Guessing What Works
Small and medium-sized businesses (SMBs) globally continue to face a turbulent economy. Research indicates that current market…
From Urgency to Endurance: Extended Events Can Drive Record Retail Sales
Shoppers aren’t rushing anymore — they’re pacing. Retailers have taken notice, moving beyond one-day flash deals and…
Recommerce for the Holidays
The resale economy is no longer a niche. As the 2025 Christmas shopping season approaches, the sale…
Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth
Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing…
Subscription Pro on Growth, Churn, LTV
For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Startup Vet Revives Legacy Fitness Brand
Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men’s cosmetics provider,…
Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine it,…
Agentic Commerce Has Arrived
AI shopping agents, once a combination of novelty and hype, are becoming a viable ecommerce sales channel….
New Ecommerce Tools: October 1, 2025
Our handpicked list this week of new products and services for ecommerce merchants includes updates on sustainable…
Less than 15% of customers place a second online order
Only 14.77 of online shoppers return to an online store to place a second order. And even…
Smart Packaging Technology Builds Consumer Trust, Brand Loyalty
Packaging is more than a product vessel. It serves as a strategic tool for storytelling, trust-building, and…
How to boost peak season conversion rates with Stripe
The end-of-year holidays are unsurprisingly the biggest, most competitive time of the year for many online merchants….
CFO Shifts to Menswear, Egyptian Roots
In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid…
New Ecommerce Tools: September 25, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel…
Retailers Double Down on Marketplace Expansion Amid Rising Data Risks
Retailers are increasingly turning to third-party marketplaces to broaden their reach and accelerate growth. These platforms provide…
A guide to ecommerce shipping
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers, boosting…
How to upsell and cross-sell your way to higher revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better. That’s…
How Brands Boost ROI with Smart Data
Ecommerce marketers know the challenge of delivering relevant promotions to prospects without violating privacy rules and norms….
New Ecommerce Tools: September 17, 2025
Every week we handpick and publish a list of new products and services from vendors to ecommerce…
36 Ways to Revive an Ecommerce Business
Listeners and readers of “Ecommerce Conversations” know I occasionally depart from interviews to share my experiences owning…
Clicks to bricks: Successfully merging in-person and online sales
Ecommerce stores have some serious advantages for both owners and customers. But in-person shopping has incredible benefits,…
Can AI Send the Perfect Ecommerce Promo?
The combination of first-party behavioral data and artificial intelligence may transform ecommerce outbound marketing. Called “AI individualization,”…
5 Content Marketing Ideas for October 2025
October 2025 presents content marketers with a rich mix of content themes and topics. Halloween headlines the…