Acquiring Customers via Google Ads
Acquiring new customers versus retaining existing ones is a common goal of advertisers. Google Ads offers account…
New Ecommerce Tools: December 31, 2025
Since 2016 I’ve published a weekly rundown of new services for ecommerce merchants. This final 2025 installment…
Ecommerce Marketing amid AI ‘Slop’
“Slop” is the word of the year for 2025, according to the human editors of the Merriam-Webster…
Responsive List of Avatars Using Modern CSS (Part 2)
Ready for the second part? If you recall, last time we worked on a responsive list of…
Responsive List of Avatars Using Modern CSS (Part 1)
A list of rounded images that slightly overlap each other is a classic web design pattern. You…
AI Favors Ecommerce Giants — for Now
Artificial intelligence has seemingly raised the barriers to ecommerce success. The industry has long been a David-and-Goliath…
How to Scale a Recommerce Business
The idea of selling used or overstock goods is not new. Secondhand and thrift shopping is as…
Long-Tail SEO in an AI World
In 2006, Wired magazine editor Chris Anderson famously described the availability of niche products online as the…
Tools to Track GenAI Citations, Sources
Generative AI platforms increasingly conduct live web searches to respond to users’ prompts. The platforms don’t reveal…
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency,…
Natural Toothpaste Propels Wellnesse.com
Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal…
Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
Notable Business Books in 2025
It’s the time of year when publications and organizations issue “best of” book lists. This year’s business…
The “Most Hated” CSS Feature: tan()
Last time, we discussed that, sadly, according to the State of CSS 2025 survey, trigonometric functions are deemed…
Fragrance Revival improves refund rates by 32% with ShipStation and Woo
Fragrance Revival, a brand under Brilliant Enterprises, specializes in recreating discontinued scents and crafting new in-house fragrances…
SMBs Investing More in Marketing, Still Guessing What Works
Small and medium-sized businesses (SMBs) globally continue to face a turbulent economy. Research indicates that current market…
Masonry: Watching a CSS Feature Evolve
You’ve probably heard the buzz about CSS Masonry. You might even be current on the ongoing debate…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Smart Packaging Technology Builds Consumer Trust, Brand Loyalty
Packaging is more than a product vessel. It serves as a strategic tool for storytelling, trust-building, and…
How to upsell and cross-sell your way to higher revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better. That’s…
The “Most Hated” CSS Feature: cos() and sin()
No feature is truly “the worst” in CSS, right? After all, it’s all based on opinion and…
5 Content Marketing Ideas for October 2025
October 2025 presents content marketers with a rich mix of content themes and topics. Halloween headlines the…
New Ecommerce Tools: September 4, 2025
Every week we publish a handpicked list of new products and services from vendors of ecommerce merchants….
More Fan-Out SEO Tactics
Large language models such as Google’s AI Mode, ChatGPT, and Perplexity anticipate likely follow-ups to an initial…