Alternatives to the !important Keyword
Every now and then, I stumble onto an old project of mine, or worse, someone else’s, and…
High-converting landing page design for ecommerce (with examples)
There’s no one-size-fits-all formula for the perfect landing page design. Converting visitors into customers is an ongoing…
Front-End Fools: Top 10 April Fools’ UI Pranks of All Time
April Fools’ Day pranks on the web imply that we’re not trying to fool each other every…
Framework for Quality AI Content Marketing
AI-generated marketing content is only effective when it attracts organic traffic from search engines, LLMs, and Google…
4 Reasons That Make Tailwind Great for Building Layouts
When I talk about layouts, I’m referring to how you place items on a page. The CSS…
Why OpenAI Acquired Promptfoo
If predictions are correct, AI agents can soon do “real” work, such as adjusting advertising budgets, updating…
New Ecommerce Tools: March 11, 2026
Every week we handpick and publish a list of new services for ecommerce merchants. This installment includes…
Popover API or Dialog API: Which to Choose?
Choosing between Popover API and Dialog API is difficult because they seem to do the same job,…
New Ecommerce Tools: February 25, 2026
This week’s rundown of new services for ecommerce merchants includes rollouts for third-party fulfillment, AI assistants, agentic…
New Book on the Purpose of Business
The newest offering from management guru Joseph Pine takes his acclaimed 1999 bestseller “The Experience Economy” a…
The Death of Page One: AI Storefronts Rewrite Retail Strategy
Artificial intelligence chatbots drove 28% more shopper referrals to retail apps during the Black Friday weekend in…
Google Discover for Ecommerce
As AI Overviews and shopping agents divert clicks away from traditional search results, Google Discover may provide…
Why Buyers Buy: Books for Marketers
Whether you’re looking for basic principles, deep dives, or inside info from top marketers, these hand-picked books…
What’s !important #4: Videos & View Transitions, Named Media Queries, How Browsers Work, and More
Neither Chrome, Safari, nor Firefox have shipped new features in the last couple of weeks, but fear…
Are Your Product Pages Invisible to AI? Retail’s New Fix
Two new product updates aim to help retailers use agentic AI more effectively by improving shopper trust…
Why E.U. Ecommerce Rules Seem Complex
Merchants often ask me to explain E.U. ecommerce regulations. I usually start with a warning: There is…
Postcard From Web Directions Dev Summit, 2025
Author’s Note: There are already wonderful recaps of the Web Directions Developer Summit I spoke at in…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
2025 Top 25: Our Most Popular Posts
George W. Bush had just begun his second presidential term when we launched Practical Ecommerce in mid-2005….
New Books: Swiftynomics, UX Skills, More
Working females are central to the modern economy, says the author of “Swiftynomics.” That book, plus titles…
Refurbished Tech Market Expands as E-Commerce Drives Circular Economy
The e-commerce platform market is driving a major shift in how technology is bought, sold, and reused….
New Ecommerce Tools: October 29, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, conversational…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Agentic Commerce Has Arrived
AI shopping agents, once a combination of novelty and hype, are becoming a viable ecommerce sales channel….