Can AI Send the Perfect Ecommerce Promo?
The combination of first-party behavioral data and artificial intelligence may transform ecommerce outbound marketing. Called “AI individualization,”…
Botched Unsubscribes Harm Email Delivery
Email is a communications panacea, connecting businesses to customers and prospects for transactions, offers, and content, provided…
RCS Interactive Texts Boost Ecommerce
An emerging mobile communication standard could reach critical mass later this year, boosting performance for an already…