The Death of Page One: AI Storefronts Rewrite Retail Strategy
Artificial intelligence chatbots drove 28% more shopper referrals to retail apps during the Black Friday weekend in…
How buy now, pay later options can help your business grow
Sales are often won or lost at checkout, so giving customers more flexibility at that critical moment…
What’s !important #5: Lazy-loading iframes, Repeating corner-shape Backgrounds, and More
This issue of What’s !important is dedicated to our friends in the UK (aka me), who are…
How to move your custom site to WooCommerce (and why you should)
Running your ecommerce business on a custom-built platform can make scaling with flexibility and control a real…
Why growing brands leave SaaS for open-source ecommerce
For fast-growing ecommerce brands, the platform you choose isn’t just a technical decision — it’s a growth…
New Ecommerce Tools: January 21, 2026
Every week we publish a list of new products and services for ecommerce merchants. This installment includes…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Why RFPs Are Breaking in the 14-Day B2B Sales Cycle
Walking into today’s B2B buying process feels less like a marathon and more like a sprint. According…
Postcard From Web Directions Dev Summit, 2025
Author’s Note: There are already wonderful recaps of the Web Directions Developer Summit I spoke at in…
How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
When Heavy Products Make Global Sense
Many ecommerce businesses sell products that do not fit in a flat-rate envelope, so to speak. Fitness…
GSC Groups Keywords as AI Queries Expand
Google Search Console’s “Insights” section no longer shows click trends for individual keywords. It now displays trends…
New Ecommerce Tools: December 17, 2025
This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, marketplaces,…
The Top Conversion Barrier in the E.U.
European consumers shop amid strict regulatory transparency and protection. Since its inception in 2018, the E.U. General…
Prepare your business for 2026 EU tax changes
In today’s world of borderless online shopping, charging the right taxes at the right time for customers…
WooCommerce product types: a complete guide
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
How U.S. Merchants Fail E.U. Consumers
U.S. merchants eyeing European expansion see 450 million consumers unified under common trade regulations. The reality is…
Shoppers Favor Product Content Over Brand Loyalty
More than four out of five consumers agree that high-value content — detailed descriptions, multiple images and…
Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…
‘Amazon now second-largest online retailer in Belgium’
Only three years after launching a dedicated online store for Belgium, Amazon has grown into the country’s…
Should We Even Have :closed?
For the past few months, I’ve been writing a lot of entries on pseudo-selectors in CSS, like ::picker() or ::checkmark….
New Ecommerce Tools: November 19, 2025
Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on…
New GSC ‘Insights’ Show Trends, Status
Google has relaunched the “Insights” section in Search Console. The section doesn’t provide data unavailable in other…
How Bot-to-Bot Commerce Is Rewriting the Rules of Retail
Picture this: It’s Black Friday 2027, and retail’s biggest “customer” isn’t a soccer mom hunting for deals…