Shopify Opens to Meta Muse; Amazon Balks
Shopify is welcoming Meta’s new Muse personal AI agent. Amazon is trying to keep it out. Meta…
Google Targets Low Effort, not AI
Google’s problem with AI-generated content is less the process than the lack of effort. The search giant’s…
5 Levers Drive CAC, Says Ad Pro
Hal Smith says lowering clients’ customer acquisition cost on Meta and Google is a focus of his…
Retail Media’s Margin Opportunity
Retail media may provide ecommerce retailers with high-margin revenue from an audience they have paid to attract….
Branded Sites Are Vital for Merchants
Visibility across Google Search, generative AI, and other organic channels is increasingly challenging. Some pundits question the…
Agency Owner on New-Store Strategies
I asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract…
Do We Still Need Google Disavow?
Google launched the Disavow tool in 2012 to help websites exclude spammy backlinks they couldn’t otherwise remove….
Influencers Mostly Skip Disclosure
The challenge with enforcing influencer disclosure rules starts with the definition. Neither the U.S. Federal Trade Commission’s…
‘German online stores less visible on Google’
The organic visibility of large online stores in Germany is under pressure. Last June, on average, they…
Small Businesses Put AI to Work in Digital Marketing
Among U.S. small businesses, AI adoption has climbed from 26% in 2023 to 87% this year as…
Compare Group expands to 4 new European markets
Compare Group, which owns several price comparison platforms, will expand to Spain, Portugal, Italy and Austria on…
What’s new with WooCommerce 11.1: order withdrawal, image gallery updates, and more
The WooCommerce 11.1 release includes several exciting enhancements and additions. Here’s what’s new and what’s updated. We’re…
What’s !important #18: , Syntax ::highlight()ing, named-feature(), and More
Well, that’s a wrap. No, not a flex-wrap, but rather today marks a new day, week, month,…
BK Beauty Doubles Down on TikTok Shop
We’ve followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the…
How to write a return policy your team can actually follow
Pick a recent return and walk through the whole process, starting from the customer’s first message all…
Creating Web Widgets Using the Document Picture-in-Picture API
Firefox 151 recently shipped the Document Picture-in-Picture API. This isn’t the same thing as the (regular?) Picture-in-Picture…
WordPress PHP-Only Block Registration
You want to build a custom WordPress block. But you don’t want to learn React, manage a…
BattlBox’s Path from YouTube to Netflix
How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman. He co-launched…
New Ecommerce Tools: August 19, 2026
My rundown this week of new services for merchants includes updates on page builders, warehousing, dropshipping, real-time…
What’s !important #17: Custom Highlight API, CSS Navigation Matching, Fixing text-stroke, and More
Plus, how to style skeleton UIs, how to enable diagonal scrolling, how images can overflow themselves, and…
Email Open Bloat and Deliverability
The goal of email deliverability is to ensure messages reach recipients’ inboxes, avoiding spam folders or outright…
Blocked aria-hidden: The Warning is Right, and Every Fix You’ve Found is Wrong
You closed a dialog and the console went that particular shade of angry mustard. You highlighted the…
3 AI Prompts for Google Ads
Artificial intelligence is core to Google Ads, but for advertisers, account management goes beyond the platform. Powerful…
Using and Styling the Dialog Element
Wasn’t it great — nay, amazing – the day we got a native HTML <dialog> element? It’s,…