The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
Ad Strategies for Competitor Keywords
Bidding on competitor names has always been controversial in pay-per-click advertising. IBM could bid on “Amazon Web…
Building Smarter Tech Stacks With MACH Architecture
Building a company’s tech stack on MACH principles will enhance the e-commerce experience and set companies up…