Why One-Size-Fits-All ERP Fails Mid-Market Retailers
The one-size-fits-all approach of legacy enterprise resource planning (ERP) systems continues to frustrate mid-market retailers, where thin…
2025 Top 25: Our Most Popular Posts
George W. Bush had just begun his second presidential term when we launched Practical Ecommerce in mid-2005….
The Rebirth of ‘Marketing Mix Modeling’
Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing…
Ad Strategies for Competitor Keywords
Bidding on competitor names has always been controversial in pay-per-click advertising. IBM could bid on “Amazon Web…
Building Smarter Tech Stacks With MACH Architecture
Building a company’s tech stack on MACH principles will enhance the e-commerce experience and set companies up…