How Luna Glamping builds a high-ticket B2B funnel with WooCommerce and Google
Luna Glamping produces luxury domes and tents for the hospitality industry and occasional personal use. Since 2015,…
How to Survive a Million-Dollar Loss
This year I’ve sprinkled occasional “Ecommerce Conversations” episodes with real-life master classes from Beardbrand, my company. To…
Scroll. Click. Buy: How Deals, Data, and Dialogue Power Social Commerce
In social commerce, attention is currency, and deals are the magnet that attracts and keeps customers. With…
The ten best organic marketing ideas for ecommerce
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
The End of Traffic-Only Content
For years, businesses published blogs to attract traffic, any traffic. An online appliance store, for example, might…
PIM Software Is Now a Growth Tool
Today’s shoppers buy from a store’s website, marketplaces, and a half dozen social media networks. And every…
MNLY’s At-Home AI Powers Men’s Health
Next-gen health and wellness is an apt description of MNLY. Luke Hartelust launched the platform in 2021,…
WooCommerce pricing: How much does it cost to run a store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source ecommerce…
New Ecommerce Tools: July 3, 2025
Every week we select and publish a rundown of new products and services from vendors to ecommerce…
10 Books on Slowing Down, Stepping Away
In the summer, busy people are supposed to relax and rejuvenate. Yet ecommerce owners and team members…
USPS Warns of ‘Brushing’ Scam Behind Surprise E-Commerce Deliveries
The U.S. Postal Service is warning consumers about a growing scam called “brushing,” where unsolicited packages are…
7 Ways to Prep for Holiday Selling
For retailers, holiday sales are too important to leave to guesswork. Last year’s data holds the key…
Ecommerce to Real Estate: An Owner’s Story
Shakil Prasla once owned 12 ecommerce consumer brands generating $50 million in combined annual revenue with 50…
What are business goals? How to use the SMART approach to create them
People start businesses for all kinds of reasons. Some want to fill a need in the market. Others…
‘Ecommerce is the driving force of the circular economy’
Buying second-hand products online has become common in Germany: 55 percent of consumers bought a used product…
The ultimate guide to naming your online store
What’s in a name? More than you might think. The name of your online store is one…
Flaconi expands to 5 new markets
German online beauty and perfume store flaconi has recently launched in Sweden, Finland, Denmark and the Czech…
Faith, Family, and Ecommerce
Michael Simpson is a New Mexico-based father of seven and a National Guard veteran. Returning from a…
Can GenAI Win Over B2B Buyers With Complex Needs?
A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of…
New Ecommerce Tools: June 19, 2025
Every week we publish a handpicked list of new products and services from vendors to ecommerce merchants….
What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When you…
New Books on Classic Brands, Growth, Change
This roundup of compelling new business titles includes inspirational lessons from Sonic diners and Rolex, as well…
Don’t Exit for the Wrong Reasons
We often frame selling a business as “exiting.” But it’s a decision to walk away, to quit….
Building a market leader: Boost Oxygen’s ecommerce journey with Woo
Boost Oxygen is the leading seller of portable, supplemental oxygen canisters in the world. They sell lightweight…