In the past fiscal year, German ecommerce giant Otto was able to increase its gross merchandise value (GMV) by 6 percent. It reached around 7.5 billion euros. By doing so, the company has outperformed the German online retail market.
According to research by bevh earlier this year, online product spending in Germany increased 3.2 percent in 2025. Last year, the Otto Group already announced that it has returned to profitability. The German online department store now has achieved further growth in the fiscal year of 2025/26.
Marketplace realized push in growth
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Platform revenue, or GMV, increased 6 percent and reached 7.5 billion euros. Its own retail business increased its GMV by 3 percent. The marketplace has reached a total of 6,100 partners and contributed to growth with an increase of 9 percent.
Across the platform, there are now 19 million items available. The highest sales growth was visible in the category Fashion & Sports, with a 9 percent GMV increase. Home & Living also experienced strong growth, with a 7 percent GMV increase.
There are now 19 million items available on Otto’s platform
12.6 million active customers
In the past fiscal year, there also was an increase of 4 percent in the number of active customers. In total, 12.6 million people shopped at Otto. According to the company, this can be attributed to an improved user experience and optimized logistics.
Retail media revenue increased 49%
Just like many other online marketplaces, Otto is active in retail media. With its in-house advertising marketer Otto Advertising, it increased its GMV by 49 percent. This means, that once again, the company’s revenue stream grew above market level.
“We are delighted that we were able to outperform the market again this fiscal year. This demonstrates that Otto can not only maintain its position as Germany’s largest online shop in the face of increased competition, but also further expand it. This has created a very strong foundation for gaining further market share in the coming years”, said Dr. Boris Ewenstein, CEO of Otto.
‘This has created a strong foundation for gaining further market share in the coming years’
AI and international expansion
The company has announced that it wants to achieve a turnover of 10 billion euros by fiscal year 2028. It wants to grow through AI-powered shopping experiences, like hyper-personalization and expert advice from AI assistants.
The company is also opening up its marketplace to international partners, to stimulate further growth. Most recently, it has opened up its marketplace to Dutch sellers. Later this year, sellers from Poland, Austria, France and Spain are expected to follow. And in early 2027, Danish retailers will start selling on the marketplace.
“The internationalization of the marketplace is an important step for us to further expand our curated product range and simultaneously provide high-quality partners from other EU countries with access to our high-reach platform,” said Ewenstein.
Otto wants to achieve a turnover of 10 billion euros by fiscal year 2028
