New Ecommerce Tools: July 30, 2025

This week’s rundown of new products and services for merchants includes rollouts for cryptocurrencies, agent-based analytics, merchant financing, AI-powered shopping assistants, reviews, and fraud prevention.

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New Tools for Merchants

PayPal launches Pay With Crypto, expanding into digital currencies. PayPal has launched Pay with Crypto to simplify cross-border commerce by leveraging cryptocurrencies and digital wallets, while reducing transaction fees. Pay with Crypto offers the ability to pay with more than 100 cryptocurrencies, including BTC, ETH, USDT, XRP, BNB, Solana, and USDC, and digital wallets including Coinbase, OKX, Binance, Kraken, Phantom, MetaMask, and Exodus. The news follows the announcement of PayPal World, a partnership bringing together five of the world’s largest digital wallets.

Square launches Cash Advance in the U.K. Square‘s new Cash Advance provides U.K. businesses with access to loans. Eligible Square businesses can apply in a few clicks. Once funded, Square automatically deducts a percentage of every card sale until the balance is zero. Funding is for business purposes only.

Triple Whale launches Moby, an agentic system for commerce. Triple Whale, an analytics platform, has launched Moby, an agentic system to optimize commerce. Moby includes Chat, with real-time business context, and autonomous agents that analyze complex data and deliver step-by-step recommendations to optimize spend, efficiency, and performance. Moby’s analysis derives from brands’ transaction data on Triple Whale.

Constructor’s AI Shopping Agent now available in AWS Marketplace. Constructor, an AI-powered search and product discovery platform for ecommerce, has announced the availability of its AI Shopping Agent in the new AI Agents and Tools category of AWS Marketplace. Merchants can access AWS Marketplace to discover and deploy AI agent solutions, including Constructor’s conversational commerce and product discovery tools. According to Constructor, AI Shopping Agent helps ecommerce companies improve search experiences, supporting full-sentence and natural language queries.

Chrome adds AI-powered store reviews. Google is introducing store reviews to Chrome in the U.S. to make online shopping safer and more efficient. The feature uses data from Google Shopping and popular review sites to provide consumers with insights when shopping online. Users click the icon to the left of the web address to access an AI-generated summary of reviews. The description will cover topics such as customer service, product quality, shipping, pricing, and returns.

PayPal integrates with Wix Payments to provide unified payments for merchants. Wix has expanded its partnership with PayPal to include it in the Wix Payments platform. Merchants can connect their PayPal Business account and manage transactions from a single dashboard alongside Wix Payments activity. The setup consolidates reporting, chargebacks, and payouts, helping merchants streamline day-to-day operations and deliver flexible payment options to customers. Merchants also gain access to PayPal’s broader suite of features, including Pay Later and Venmo.

PCI Pal launches Fraud Management Suite. PCI Pal, a provider of secure payment tools, has launched Fraud Management Suite, with AI-powered risk scoring for customer engagements. Designed to protect against card-not-present fraud, the capability delivers real-time risk insights to agents and AI bots before collecting a payment. The Fraud Management Suite helps organizations respond to evolving threats with real-time AI-powered risk scoring, adaptive authentication (including 3D Secure and biometric wallet support), and advanced analytics and chargeback defense tools.

Interpublic launches Agentic Systems for Commerce to help brands. Interpublic Group, an advertising and marketing services agency, has launched Agentic Systems for Commerce to help brands manage complex ecosystems. ASC leverages Interpublic’s agentic system and is powered by data from Intelligence Node, its transaction data platform. ASC captures data signals for every product and its competitors, generating actionable intelligence into consumer searches, digital shelf position, product page content, pricing, and inventory levels.

Elavon and WooCommerce expand payments partnership to North America. Elavon, a payments provider owned by U.S. Bank, and WooCommerce are expanding their payments partnership to North America. For the past year, the companies have delivered online payment services in Europe. Installing the Elavon extension from the WooCommerce Marketplace gives North America SMB merchants instant access to Elavon’s payment services. Elavon will support merchants using the extension.

Doss acquires Shopify-based inventory platform Genie. Doss, an AI-native operations platform, has acquired Genie, an inventory management tool for Shopify merchants. Genie empowers more than 300 ecommerce brands to streamline operations, processing orders across over 20,000 suppliers and enabling merchants to manage inventory and reorder stock in minutes. Per Doss, the move aims to deliver composable, real-time ERP solutions, building on its $18 million Series A funding round and Genie’s $5.8 million seed round.

USPS offers free, box-free returns. The U.S. Postal Service is providing polybags at participating locations for eligible return items, eliminating the need for a shipping box or label. According to the USPS, the polybagged items will enter the mailstream directly without additional packaging, fees, or consolidation. The bags are part of USPS’s Packageless Returns capabilities for companies that want to improve the return experience for their customers, and for residential customer convenience.

Google launches Virtual Try-On feature. Google has launched a Virtual Try-On feature in the U.S., letting shoppers simulate trying on styles from the billions of apparel items in its Shopping Graph across Search, Google Shopping, and Google Images. Google has also upgraded its price alerts. When U.S. shoppers click “track price” to set an alert for a product, they can now specify preferred size and color, as well as the payment method.