Images Are Money
In today’s visually-driven digital world, images are no longer just for aesthetics — they are the reason…
How to use social proof to increase sales
Imagine you’re shopping online, deciding between two nearly identical products. One has glowing reviews, heartfelt testimonials, and…
Protein Bar Founder Thrives in a Crowded Field
According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its…
ChannelEngine: ‘marketplaces are starting point for product discovery’
At least 47 percent of shoppers start their product search on marketplaces. The share of shoppers doing…
Print Ads Are an Ecommerce Opportunity
Print magazines can be an unusual opportunity for niche ecommerce merchants. Digital advertising dominates ecommerce, with good…
What is a target market? Finding your most profitable audience in 2025
Your business is up and running, or is about to launch, but perhaps you’re having trouble figuring…
New Ecommerce Tools: January 16, 2025
Every week we publish a rundown of new products from companies offering services to ecommerce merchants. This…
What to Know about Meta Descriptions
A meta description summarizes the content on a web page. Google has long stated that meta descriptions…
The top six ecommerce analytics tools to measure store performance
Congratulations! If you’re reading this article, you’ve probably successfully built an online store. That’s a great feat…
Ad Strategies for Competitor Keywords
Bidding on competitor names has always been controversial in pay-per-click advertising. IBM could bid on “Amazon Web…