What are business goals? How to use the SMART approach to create them
People start businesses for all kinds of reasons. Some want to fill a need in the market. Others…
‘Ecommerce is the driving force of the circular economy’
Buying second-hand products online has become common in Germany: 55 percent of consumers bought a used product…
Zalando still biggest online store in Switzerland
Between 2023 and last year, Zalando’s online sales revenue in Switzerland has increased slightly. It remains the…
How to reach your target audience and gain loyal customers
Marketing that tries to reach everyone usually ends up reaching no one. That doesn’t mean no one…
TikTok Shop yet to take off in Germany
In the first two months after its launch, German consumers have not embraced TikTok Shop in large…
13 Consumer trends that are reshaping ecommerce in 2025
Ecommerce is an industry that’s always on the cusp of a new trend. Whether it’s a new…
Digital-First Brands Gaining Ground With Younger, Resilient Shoppers
Retail’s power dynamic is shifting fast — and younger consumers are in the driver’s seat. While older…
83% of Nordics shop online regularly
A large majority of consumers in the Nordics shop online regularly. In the 30 days leading up…
Despite Satisfying Advice, Consumer AI Distrust Persists: Study
Most consumers are satisfied with the recommendations they receive from AI shopping assistants, yet skepticism about the…
Swiss ecommerce grows 3.5%
Online consumer spending in Switzerland increased by 3.5 percent last year, while brick-and-mortar retail saw a slight…
Ecommerce market concentration highest in Italy and Spain
The five largest ecommerce players in Italy account for 46 percent of the sales of the country’s…
DHL hikes parcel rates in peak season
For the past three years, DHL has been charging German online retailers a surcharge for parcel deliveries…
Belgians spent 17.4 billion euros online in 2024
Last year, Belgian consumers spent 17.4 billion euros on online purchases. This was a billion euros more…
Ecommerce in the Netherlands increased 5% in 2024
Last year, Dutch consumers spent 36 billion euros online. This was an increase of 5 percent, compared…
Double-digit online growth in Romania continues
Online spending in Romania reached 11.7 billion euros last year with 7.7 billion euros spent on products….
More than half of second-hand webshops violate consumer rights
The European Commission has conducted an investigation into online traders of second-hand goods. A majority of the…
Half of online shoppers in UK feel overwhelmed on sites
In the United Kingdom, 46 percent of online shoppers feel overwhelmed by the amount of options and…
Ireland has highest share of online shoppers
Last year, 96 percent of Irish internet users made online purchases. The country has the biggest percentage…
German ecommerce is growing again
After two years of decline, online product spending in Germany has increased once more. In 2024, spending…
What is a target market? Finding your most profitable audience in 2025
Your business is up and running, or is about to launch, but perhaps you’re having trouble figuring…
Over 80% of the Dutch shop online
More than eight in ten Dutch people bought online in the first half of this year, a…
Germany is the top European market for Temu and Shein
With 16.3 million monthly users, Temu is more popular in Germany than anywhere else in the European…
Ecommerce least established in Bulgaria in 2023
According to Eurostat figures, 58.1 percent of all consumers in the European Union made a recent online…
TikTok Shop: over 200,000 sellers in the UK
The number of sellers on TikTok Shop in the United Kingdom has doubled within a year. According…