European Amazon sellers can now manage their funds on the platform more easily. Amazon Seller Wallet is launching in seven European stores. This gives sellers more control over when to convert and transfer their earnings, with exchange rates displayed before every transfer.
Just last month, the online marketplace already announced that it had significantly increased revenue in Germany and the United Kingdom in 2025. Now, the company is expanding its offering of services for sellers in Europe, with the launch of Amazon Seller Wallet.
Available in seven European stores
Ecommerce giant Amazon had launched the Seller Wallet in the US in 2022 already, but now it is also available for seven European stores. These include Germany, France, Italy, Spain, Belgium, Ireland and the Netherlands. It offers benefits for cross-border sellers, especially those that sell in several currencies.
Managing earnings in Seller Central
With the Seller Wallet, merchants can now manage their proceeds in euros from their European store, as well as their earnings in dollars from the US-based store. This is all available in either the Seller Wallet EUR, or the Seller Wallet USD, respectively.
Additionally, sellers can choose one-time transfers or set up automatic transfers on a weekly, bi-monthly or monthly basis. Their balances will then be transferred to their bank account. One fee applies to international transfers, which decreases as a merchant’s business grows with Amazon, according to the company.
‘The fee decreases as your business grows with Amazon’
In addition, the Amazon Seller Wallet displays current exchange rates. This is particularly useful for European sellers who also sell in other markets, such as the United States. Suppliers can also be paid from the Seller Wallet, which means that suppliers in the US can be paid in dollars, while the same seller pays European suppliers in euros, without having to pay exchange fees.
‘Tool for efficient financial management’
Sellers can enroll without upfront costs or minimum requirements. “Amazon Seller Wallet represents our commitment to giving selling partners the tools they need to manage their finances efficiently as they grow their businesses in the Amazon store. By removing complexity from cross-border payments and providing transparent, competitive pricing, we are helping sellers focus on what matters most: delighting customers and building successful businesses”, according to the company’s press release.
